These days, having a stellar online presence is a necessity. Gone are the days of "brochure websites", sites that were lacking in information and interactivity. Even if your new business largely comes from word-of-mouth and other referrals, your prospects will certainly stop by your website to find a phone number, contact email or your address. You want that initial view to be positive and reinforce their decision to consider doing business with you. If your website photos are from 2003 and your site is built in Flash, you better believe you are losing new business. Why you might ask?
Google is continuing their push to better accommodate the growing trend of mobile use, and they are redefining how “mobile-friendliness” affects your site’s search rankings. Starting April 21, according to this post on the Google Webmaster Central Blog, Google search results will start seeing the effects of this latest change. What does this mean for you?
As I mentioned on the blog before, digital marketing and social media classes are one of the three ways we help businesses at Baker Labs (the other two are Contracting and Coaching). Classes normally have a few students, and in the three hours of class we cover the basics of social media and digital marketing. Students leave with actionable help on getting started, or taking their next digital steps, and I always learn about an interesting business!
As I mentioned on the blog before, digital marketing and social media classes are one of the three ways we help businesses at Baker Labs (the other two are Contracting and Coaching). Classes normally have a few students, and in the three hours of class we cover the basics of social media and digital marketing. Students leave with actionable help on getting started, or taking their next digital steps, and I always learn about an interesting business!
I’ve always known the length of certain things is important. Our drive to my grandparents’ house each summer, which, by the way, seemed to take forever. I would really have preferred to transport over.
As I mentioned on the blog before, digital marketing and social media classes are one of the three ways we help businesses at Baker Labs (the other two are Contracting and Coaching). Classes normally have a few students, and in the three hours of class we cover the basics of social media and digital marketing. Students leave with actionable help on getting started, or taking their next digital steps, and I always learn about an interesting business!
If your business is going through a down period in terms of sales or just has to abide by a strict budget, chances are you don't want to spend a ton of money on marketing.
