August 11, 2016 | by Gavin Baker
When writing blog post content or creating content for posting on social media, most of us have a primary type of content we lean towards as our go to type. It’s often the type we are most interested in consuming, but the truth is that to be successful marketers, we need to create content that appeals to our personas as they move through their buyer’s journey, not just the content we personally find interesting. There are four main categories of content that when used, are key to a successful inbound marketing strategy.
July 12, 2016 | by Matthew Everett
With almost 70% market share, Google is the top dog in search by quite a margin. While it may not be your search engine of choice, the simple fact that 7 out of 10 searches happen via Google means you need to pay attention to Google when it comes to search engine optimization of your site. As with all search engines, Google switches up their process of establishing rankings from time to time; they don’t always advertise what the changes are, but when they do it pays to take action. One recent change Google actually announced this past March and completed rolling-out in mid-May is a boost to the results page rankings for mobile-friendly pages, which will push these sites higher up the page.
August 2, 2015 | by Gavin Baker
Billions of dollars are spent on healthcare and pharmaceutical advertising each year. As technology continues to advance, we are seeing an upward trend in digital advertising. In 2014, $1.41 billion was spent on paid digital media, with $333 million on mobile ads alone.
March 28, 2015 | by Gavin Baker
When advertising for your home building business, one of the most important questions you can ask is whether or not your ads are effective. If your ads are not bringing in viable leads, your business is not earning a return on your advertising investment. In order to determine whether or not your ads are working for your business, there are a few questions you can ask.
March 13, 2015 | by Gavin Baker
Google is continuing their push to better accommodate the growing trend of mobile use, and they are redefining how “mobile-friendliness” affects your site’s search rankings. Starting April 21, according to this post on the Google Webmaster Central Blog, Google search results will start seeing the effects of this latest change. What does this mean for you?
