--- title: Baker Labs Digital Marketing for Doctors & Medical Practices - Marketing for Doctors & Medical Practices | Inbound Marketing description: Inbound Marketing | Baker Labs Digital Marketing for Doctors & Medical Practices - Marketing for Doctors & Medical Practices --- [![cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png](https://blog.bakerlabs.co/hs-fs/hubfs/cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png?width=360&height=76&name=cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png "cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png")](https://bakerlabs.co/) - [Inbound Marketing](https://bakerlabs.co/inbound-marketing-methodology/) - [About](https://bakerlabs.co/about-baker-labs/) - [Resources](https://bakerlabs.co/healthcare-marketing-resources/) - [Testimonials](https://bakerlabs.co/testimonials/) - [Contact](https://bakerlabs.co/contact-us/) - [Blog](https://blog.bakerlabs.co/) ### [4 BIG Categories of Content For Inbound Marketing August 11, 2016 | by Gavin Baker When writing blog post content or creating content for posting on social media, most of us have a primary type of content we lean towards as our go to type.  It’s often the type we are most interested in consuming, but the truth is that to be successful marketers, we need to create content that *appeals to our personas* as they move through their buyer’s journey, not just the content we personally find interesting.  There are four main categories of content that when used, are key to a successful inbound marketing strategy. In Content marketing, Google, Google Search, Inbound Marketing, Search engine optimization](https://blog.bakerlabs.co/4-categories-content-inbound-marketing) ### [How Inbound Marketing Can Knock Out Your Competition with a One-Two Punch August 5, 2016 | by Hannah Thompson **What is your company the world’s best at?** Do your buyers know? Do your competitors know? Do YOU really know? Whether you provide a service that can solve a major problem, sell a product that makes an annoying task less annoying or you have the most incredible customer care anyone could ever experienced, it’s vital to the survival of your company that you be the world’s best at *something*. In Digital Marketing, Inbound Marketing](https://blog.bakerlabs.co/inbound-marketing-can-knock-competition-one-two-punch) ### [Google Boosts Mobile-Friendly Sites July 12, 2016 | by Matthew Everett With almost [70% market share](https://www.netmarketshare.com/search-engine-market-share.aspx?qprid=4&qpcustomd=0), Google is the top dog in search by quite a margin. While it may not be your search engine of choice, the simple fact that 7 out of 10 searches happen via Google means you need to pay attention to Google when it comes to search engine optimization of your site. As with all search engines, Google switches up their process of establishing rankings from time to time; they don’t always advertise what the changes are, but when they do it pays to take action. One recent change Google actually [announced this past March](https://webmasters.googleblog.com/2016/03/continuing-to-make-web-more-mobile.html) and [completed rolling-out in mid-May](http://searchengineland.com/googles-mobile-friendly-algorithm-boost-rolled-249357) is a boost to the results page rankings for mobile-friendly pages, which will push these sites higher up the page.](https://blog.bakerlabs.co/google-boosts-mobile-friendly-sites) In Google Search, Inbound Marketing, mobile-friendly, mobile friendly site, mobile search, Search engine optimization, Search Engine Optimization, Website ### [How Google Works & Why It Matters to You July 11, 2016 | by Hannah Thompson Think of a question and type it into Google. In Digital Marketing, Google, Google ranking, Inbound Marketing, Search Engine Optimization, Website, website authority, website relevance](https://blog.bakerlabs.co/how-google-works-why-it-matters-to-you) ### [A Beginner's Guide to Blogging Effectively June 30, 2016 | by Hannah Thompson Remarkable website content is critical to an effective inbound marketing strategy and blogging is one of the best ways to create this content. In fact, companies who blog receive 67% more leads and see 13x greater return than those who do not. ([HubSpot](http://blog.hubspot.com/marketing/business-blogging-in-2015#sm.00001nyh8h5wmsep3q88acd9abor5)). By blogging, you will also:](https://blog.bakerlabs.co/beginners-guide-blogging-effectively) In Blogging, Digital Marketing, Inbound Marketing, Website ### [How Creative Website Content Will Improve Your Marketing Strategy June 21, 2016 | by Hannah Thompson Your website is the first place people go to learn more about you, your company, and what you represent. After a few minutes of browsing, they’ll decide whether or not that first impression is enough to keep them there. While the visual appeal of a website is certainly important to attracting new visitors, a website’s main purpose is to engage them and turn potential buyers into customers. You can’t do that without offering them something valuable to consume and that’s where website content comes into play. In Blogging, Digital Marketing, Inbound Marketing, Search Engine Optimization, Social Media, Website](https://blog.bakerlabs.co/creative-website-content-will-improve-marketing-strategy) ### [Why Stories Are Your Secret Ingredient for Inbound Marketing: What I Learned from Binge-Watching Chopped June 10, 2016 | by Gavin Baker We were recently on vacation and got hooked on watching [*Chopped*](http://www.foodnetwork.com/shows/chopped.html) and after watching hours of episodes a surprising pattern emerged that you can use to improve your inbound marketing.  ](https://blog.bakerlabs.co/stories-secret-ingredient-inbound-marketing-learned-binge-watching-chopped) In Digital Marketing, Inbound Marketing ### [5 Social Media Marketing Tactics People Hate May 25, 2016 | by Hannah Thompson Have you ever been on a blind date? If you haven’t, I’m sure you can imagine how awkward one could be, especially if you’re being set up by a friend… or worse: your mom. In Digital Marketing, Facebook, hashtags, Inbound Marketing, Social Media, social media management, Twitter](https://blog.bakerlabs.co/5-social-media-marketing-tactics-people-hate) ### [Throwback Thursday: A Salute to Old Marketing Strategies \[Infographic\] April 14, 2016 | by Gavin Baker The fundamental goal of marketing is to increase business sales by increasing public awareness of a product or service. For many years, marketers have been using a variety of outbound marketing strategies -- e-mail blasts, telemarketing, direct mail, TV, radio, and print advertising just to name a few -- in order to reach their target audience and engage potential buyers. However, these tactics are not as effective as they once were. In Blogging, Digital Marketing, Inbound Marketing, Search Engine Optimization, Social Media](https://blog.bakerlabs.co/throwback-thursday-salute-old-marketing-strategies) [All posts](https://blog.bakerlabs.co/all) [Next](https://blog.bakerlabs.co/topic/inbound-marketing/page/2) ### Recent Posts ### Topic Cloud - [Digital Marketing (55)](https://blog.bakerlabs.co/topic/digital-marketing-3) - [Inbound Marketing (43)](https://blog.bakerlabs.co/topic/inbound-marketing) - [Social Media (35)](https://blog.bakerlabs.co/topic/social-media) - [Search Engine Optimization (22)](https://blog.bakerlabs.co/topic/search-engine-optimization-2) - [Facebook (20)](https://blog.bakerlabs.co/topic/facebook) - [Home Builders (20)](https://blog.bakerlabs.co/topic/home-builders) - [Website (20)](https://blog.bakerlabs.co/topic/website) - [Twitter (14)](https://blog.bakerlabs.co/topic/twitter) - [Blogging (13)](https://blog.bakerlabs.co/topic/blogging) - [Social media (12)](https://blog.bakerlabs.co/topic/social-media-2) - [Marketing (11)](https://blog.bakerlabs.co/topic/marketing) - [Business (10)](https://blog.bakerlabs.co/topic/business) - [Content marketing (9)](https://blog.bakerlabs.co/topic/content-marketing) - [Classes (8)](https://blog.bakerlabs.co/topic/classes) - [HubSpot (8)](https://blog.bakerlabs.co/topic/hubspot) - [Google (7)](https://blog.bakerlabs.co/topic/google) - [lead generation (7)](https://blog.bakerlabs.co/topic/lead-generation) - [Advertising (6)](https://blog.bakerlabs.co/topic/advertising) - [Houzz (6)](https://blog.bakerlabs.co/topic/houzz) - [analytics (6)](https://blog.bakerlabs.co/topic/analytics) - [customer relations (6)](https://blog.bakerlabs.co/topic/customer-relations) - [marketing strategy (6)](https://blog.bakerlabs.co/topic/marketing-strategy) - [Digital marketing (5)](https://blog.bakerlabs.co/topic/digital-marketing-2) - [Search engine optimization (5)](https://blog.bakerlabs.co/topic/search-engine-optimization) - [Email (4)](https://blog.bakerlabs.co/topic/email) - [Google Analytics (4)](https://blog.bakerlabs.co/topic/google-analytics) - [Google Search (4)](https://blog.bakerlabs.co/topic/google-search) - [LinkedIn (4)](https://blog.bakerlabs.co/topic/linkedin) - [Social media marketing (4)](https://blog.bakerlabs.co/topic/social-media-marketing) - [Surgical Groups (4)](https://blog.bakerlabs.co/topic/surgical-groups) - [target audience (4)](https://blog.bakerlabs.co/topic/target-audience) - [Customer (3)](https://blog.bakerlabs.co/topic/customer) - [Email marketing (3)](https://blog.bakerlabs.co/topic/email-marketing-2) - [Marketing and Advertising (3)](https://blog.bakerlabs.co/topic/marketing-and-advertising) - [WordPress (3)](https://blog.bakerlabs.co/topic/wordpress) - [home builder website (3)](https://blog.bakerlabs.co/topic/home-builder-website) - [keyword research (3)](https://blog.bakerlabs.co/topic/keyword-research) - [Blog (2)](https://blog.bakerlabs.co/topic/blog) - [Customer retention (2)](https://blog.bakerlabs.co/topic/customer-retention) - [Customer service (2)](https://blog.bakerlabs.co/topic/customer-service) - [Google Docs (2)](https://blog.bakerlabs.co/topic/google-docs) - [Internet marketing (2)](https://blog.bakerlabs.co/topic/internet-marketing) - [MailChimp (2)](https://blog.bakerlabs.co/topic/mailchimp) - [Medical Practices (2)](https://blog.bakerlabs.co/topic/medical-practices) - [National Association of Home Builders (2)](https://blog.bakerlabs.co/topic/national-association-of-home-builders) - [Online Communities (2)](https://blog.bakerlabs.co/topic/online-communities) - [Online advertising (2)](https://blog.bakerlabs.co/topic/online-advertising-2) - [Social Networking (2)](https://blog.bakerlabs.co/topic/social-networking) - [automation (2)](https://blog.bakerlabs.co/topic/automation) - [branding (2)](https://blog.bakerlabs.co/topic/branding) - [call tracking (2)](https://blog.bakerlabs.co/topic/call-tracking) - [callrail (2)](https://blog.bakerlabs.co/topic/callrail) - [communication (2)](https://blog.bakerlabs.co/topic/communication) - [community forums (2)](https://blog.bakerlabs.co/topic/community-forums) - [content (2)](https://blog.bakerlabs.co/topic/content) - [customer relationships (2)](https://blog.bakerlabs.co/topic/customer-relationships) - [mobile search (2)](https://blog.bakerlabs.co/topic/mobile-search) - [mobile-friendly (2)](https://blog.bakerlabs.co/topic/mobile-friendly) - [new clients (2)](https://blog.bakerlabs.co/topic/new-clients) - [profit (2)](https://blog.bakerlabs.co/topic/profit) - [sales conversion (2)](https://blog.bakerlabs.co/topic/sales-conversion) - [social media management (2)](https://blog.bakerlabs.co/topic/social-media-management) - [technology (2)](https://blog.bakerlabs.co/topic/technology) - [website content (2)](https://blog.bakerlabs.co/topic/website-content) - [website design (2)](https://blog.bakerlabs.co/topic/website-design) - [website traffic (2)](https://blog.bakerlabs.co/topic/website-traffic) - [60 Seconds (1)](https://blog.bakerlabs.co/topic/60-seconds) - [ALT tags (1)](https://blog.bakerlabs.co/topic/alt-tags) - [Academy (1)](https://blog.bakerlabs.co/topic/academy) - [Advertising Age (1)](https://blog.bakerlabs.co/topic/advertising-age) - [Advertising and Marketing (1)](https://blog.bakerlabs.co/topic/advertising-and-marketing) - [BACS (1)](https://blog.bakerlabs.co/topic/bacs) - [Brand (1)](https://blog.bakerlabs.co/topic/brand) - [Business development (1)](https://blog.bakerlabs.co/topic/business-development) - [CTA (1)](https://blog.bakerlabs.co/topic/cta) - [Characters per line (1)](https://blog.bakerlabs.co/topic/characters-per-line) - [Competitive advantage (1)](https://blog.bakerlabs.co/topic/competitive-advantage) - [Consistency (1)](https://blog.bakerlabs.co/topic/consistency) - [Crisis communication (1)](https://blog.bakerlabs.co/topic/crisis-communication) - [Customer Management (1)](https://blog.bakerlabs.co/topic/customer-management) - [Dan Moyle (1)](https://blog.bakerlabs.co/topic/dan-moyle) - [Digital strategy (1)](https://blog.bakerlabs.co/topic/digital-strategy) - [E-mail Marketing (1)](https://blog.bakerlabs.co/topic/e-mail-marketing) - [Email address (1)](https://blog.bakerlabs.co/topic/email-address) - [Email client (1)](https://blog.bakerlabs.co/topic/email-client) - [Facebook Boosting (1)](https://blog.bakerlabs.co/topic/facebook-boosting) - [Facebook Engagement (1)](https://blog.bakerlabs.co/topic/facebook-engagement) - [Facebook Insights (1)](https://blog.bakerlabs.co/topic/facebook-insights) - [Facebook Likes (1)](https://blog.bakerlabs.co/topic/facebook-likes) - [Facebook Management (1)](https://blog.bakerlabs.co/topic/facebook-management) - [Facebook Reach (1)](https://blog.bakerlabs.co/topic/facebook-reach) - [Facebook Shares (1)](https://blog.bakerlabs.co/topic/facebook-shares) - [Fortune 500 (1)](https://blog.bakerlabs.co/topic/fortune-500) - [Future (1)](https://blog.bakerlabs.co/topic/future) - [Global 500 (1)](https://blog.bakerlabs.co/topic/global-500) - [Google AdWords (1)](https://blog.bakerlabs.co/topic/google-adwords) - [Google ranking (1)](https://blog.bakerlabs.co/topic/google-ranking) - [Headline (1)](https://blog.bakerlabs.co/topic/headline) - [HootSuite (1)](https://blog.bakerlabs.co/topic/hootsuite) - [Houzz Certified (1)](https://blog.bakerlabs.co/topic/houzz-certified) - [Houzz ranking (1)](https://blog.bakerlabs.co/topic/houzz-ranking) - [India (1)](https://blog.bakerlabs.co/topic/india) - [Instagram (1)](https://blog.bakerlabs.co/topic/instagram) - [Internet (1)](https://blog.bakerlabs.co/topic/internet) - [Kevan Lee (1)](https://blog.bakerlabs.co/topic/kevan-lee) - [Lydia Leavitt (1)](https://blog.bakerlabs.co/topic/lydia-leavitt) - [Message (1)](https://blog.bakerlabs.co/topic/message) - [Mobile device (1)](https://blog.bakerlabs.co/topic/mobile-device) - [Open rate (1)](https://blog.bakerlabs.co/topic/open-rate) - [PageRank (1)](https://blog.bakerlabs.co/topic/pagerank) - [Parade of Homes (1)](https://blog.bakerlabs.co/topic/parade-of-homes) - [Pharmaceutical industry (1)](https://blog.bakerlabs.co/topic/pharmaceutical-industry) - [Pinterest (1)](https://blog.bakerlabs.co/topic/pinterest) - [Premium Content Offers (1)](https://blog.bakerlabs.co/topic/premium-content-offers) - [Primary Content Offers (1)](https://blog.bakerlabs.co/topic/primary-content-offers) - [Responsive web design (1)](https://blog.bakerlabs.co/topic/responsive-web-design) - [SEO ranking (1)](https://blog.bakerlabs.co/topic/seo-ranking) - [SMART goals (1)](https://blog.bakerlabs.co/topic/smart-goals) - [Seth Price (1)](https://blog.bakerlabs.co/topic/seth-price) - [SlideShare (1)](https://blog.bakerlabs.co/topic/slideshare) - [Small business (1)](https://blog.bakerlabs.co/topic/small-business) - [Social network (1)](https://blog.bakerlabs.co/topic/social-network) - [Stock photography (1)](https://blog.bakerlabs.co/topic/stock-photography) - [Tumblr (1)](https://blog.bakerlabs.co/topic/tumblr) - [United States (1)](https://blog.bakerlabs.co/topic/united-states) - [University of Tennessee (1)](https://blog.bakerlabs.co/topic/university-of-tennessee) - [University of Tennessee Professional Development (1)](https://blog.bakerlabs.co/topic/university-of-tennessee-professional-development) - [Web banner (1)](https://blog.bakerlabs.co/topic/web-banner) - [Web search engine (1)](https://blog.bakerlabs.co/topic/web-search-engine) - [YouTube (1)](https://blog.bakerlabs.co/topic/youtube) - [Youth (1)](https://blog.bakerlabs.co/topic/youth) - [analytical reports (1)](https://blog.bakerlabs.co/topic/analytical-reports) - [buyer's journey (1)](https://blog.bakerlabs.co/topic/buyers-journey) - [case studies (1)](https://blog.bakerlabs.co/topic/case-studies) - [client communication (1)](https://blog.bakerlabs.co/topic/client-communication) - [client conversion (1)](https://blog.bakerlabs.co/topic/client-conversion) - [clients (1)](https://blog.bakerlabs.co/topic/clients) - [community outreach (1)](https://blog.bakerlabs.co/topic/community-outreach) - [construction marketing (1)](https://blog.bakerlabs.co/topic/construction-marketing) - [content-based marketing (1)](https://blog.bakerlabs.co/topic/content-based-marketing) - [converting leads (1)](https://blog.bakerlabs.co/topic/converting-leads) - [customer satisfaction (1)](https://blog.bakerlabs.co/topic/customer-satisfaction) - [cutting losses (1)](https://blog.bakerlabs.co/topic/cutting-losses) - [digital marketing classes (1)](https://blog.bakerlabs.co/topic/digital-marketing-classes) - [digital promotion (1)](https://blog.bakerlabs.co/topic/digital-promotion) - [domain name (1)](https://blog.bakerlabs.co/topic/domain-name) - [email newsletter (1)](https://blog.bakerlabs.co/topic/email-newsletter) - [goal-tracking (1)](https://blog.bakerlabs.co/topic/goal-tracking) - [graphic design (1)](https://blog.bakerlabs.co/topic/graphic-design) - [hashtags (1)](https://blog.bakerlabs.co/topic/hashtags) - [home construction clients (1)](https://blog.bakerlabs.co/topic/home-construction-clients) - [home renovators (1)](https://blog.bakerlabs.co/topic/home-renovators) - [how to blog (1)](https://blog.bakerlabs.co/topic/how-to-blog) - [how to use facebook (1)](https://blog.bakerlabs.co/topic/how-to-use-facebook) - [how to use mass email marketing tools (1)](https://blog.bakerlabs.co/topic/how-to-use-mass-email-marketing-tools) - [how to use twitter (1)](https://blog.bakerlabs.co/topic/how-to-use-twitter) - [inbound marketing strategy (1)](https://blog.bakerlabs.co/topic/inbound-marketing-strategy) - [interior design (1)](https://blog.bakerlabs.co/topic/interior-design) - [knoxville (1)](https://blog.bakerlabs.co/topic/knoxville-2) - [marketing budget (1)](https://blog.bakerlabs.co/topic/marketing-budget) - [mobile friendly site (1)](https://blog.bakerlabs.co/topic/mobile-friendly-site) - [navigation (1)](https://blog.bakerlabs.co/topic/navigation) - [networking (1)](https://blog.bakerlabs.co/topic/networking) - [new patients (1)](https://blog.bakerlabs.co/topic/new-patients) - [newsletters (1)](https://blog.bakerlabs.co/topic/newsletters) - [non-profit marketing (1)](https://blog.bakerlabs.co/topic/non-profit-marketing) - [nurturing emails (1)](https://blog.bakerlabs.co/topic/nurturing-emails) - [online reach (1)](https://blog.bakerlabs.co/topic/online-reach) - [patient relationships (1)](https://blog.bakerlabs.co/topic/patient-relationships) - [personal branding (1)](https://blog.bakerlabs.co/topic/personal-branding) - [podcast (1)](https://blog.bakerlabs.co/topic/podcast) - [premium content offer (1)](https://blog.bakerlabs.co/topic/premium-content-offer) - [product (1)](https://blog.bakerlabs.co/topic/product) - [project management (1)](https://blog.bakerlabs.co/topic/project-management) - [promotion policies (1)](https://blog.bakerlabs.co/topic/promotion-policies) - [quality leads (1)](https://blog.bakerlabs.co/topic/quality-leads) - [recurring revenue (1)](https://blog.bakerlabs.co/topic/recurring-revenue) - [renovation marketing (1)](https://blog.bakerlabs.co/topic/renovation-marketing) - [sales increase (1)](https://blog.bakerlabs.co/topic/sales-increase) - [sales strategy (1)](https://blog.bakerlabs.co/topic/sales-strategy) - [search engine ranking (1)](https://blog.bakerlabs.co/topic/search-engine-ranking) - [social media classes (1)](https://blog.bakerlabs.co/topic/social-media-classes) - [stories (1)](https://blog.bakerlabs.co/topic/stories) - [website authority (1)](https://blog.bakerlabs.co/topic/website-authority) - [website relevance (1)](https://blog.bakerlabs.co/topic/website-relevance) - [work flows (1)](https://blog.bakerlabs.co/topic/work-flows) - [writer's block (1)](https://blog.bakerlabs.co/topic/writers-block) - [writing tips (1)](https://blog.bakerlabs.co/topic/writing-tips) See All [![Is your website SEO friendly? Click to scan now.](https://no-cache.hubspot.com/cta/default/432450/753eccea-f422-45c7-abb9-a00dae7c63ce.png)](https://cta-redirect.hubspot.com/cta/redirect/432450/753eccea-f422-45c7-abb9-a00dae7c63ce) © 2026 Baker Marketing Laboratory