--- title: Baker Labs Digital Marketing for Doctors & Medical Practices - Marketing for Doctors & Medical Practices | analytics description: analytics | Baker Labs Digital Marketing for Doctors & Medical Practices - Marketing for Doctors & Medical Practices --- [![cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png](https://blog.bakerlabs.co/hs-fs/hubfs/cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png?width=360&height=76&name=cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png "cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png")](https://bakerlabs.co/) - [Inbound Marketing](https://bakerlabs.co/inbound-marketing-methodology/) - [About](https://bakerlabs.co/about-baker-labs/) - [Resources](https://bakerlabs.co/healthcare-marketing-resources/) - [Testimonials](https://bakerlabs.co/testimonials/) - [Contact](https://bakerlabs.co/contact-us/) - [Blog](https://blog.bakerlabs.co/) ### [The Key to Creating Interesting Marketing Content for a Boring Industry February 26, 2016 | by Hannah Thompson Let’s face it. While every industry plays an important (yet sometimes subtle) role in how people live their daily lives, not *every* industry gives the public the same thrills and chills as another. For this reason, [Seth Price](http://sethprice.net/) interviewed [Dan Moyle](https://www.linkedin.com/in/danielmoyle) in his podcast entitled: [Making Inbound Marketing Work for Boring Industries](http://craftofmarketing.com/dan-moyle/).](https://blog.bakerlabs.co/the-key-to-creating-interesting-marketing-content-for-a-boring-industry) In Blogging, analytics, Dan Moyle, Digital Marketing, HubSpot, Inbound Marketing, podcast, Search Engine Optimization, Seth Price, Social Media ### [Spring 2016 Digital Marketing, Social Media, & Website Classes Now Available for Registration! January 25, 2016 | by Gavin Baker Join me this spring as I will be offering eight courses that will help your business stay on the cutting edge of marketing technology. Learn how to build a successful blog, manage your Facebook and Twitter pages more effectively, and write captivating e-mails to attract more clients. Using in-depth marketing tools like Google Analytics, you can discover how to interpret consumer data and create a powerful website with Wordpress. Read on for more information! In Blogging, analytics, Classes, Digital Marketing, Email, LinkedIn, Content marketing, Facebook, Google Analytics, HootSuite, HubSpot, Inbound Marketing, Search Engine Optimization, Social Media, social media management, Twitter, Website, WordPress](https://blog.bakerlabs.co/spring-2016-digital-marketing-social-media-website-classes-now-available-for-registration) ### [3 Important SEO Strategies Most Medical Practices Forget About January 19, 2016 | by Gavin Baker Ranking well in search engine results is one of the most critical ways medical and surgical practices gain organic (free) web exposure. In fact, 60% of clicks go to the top three organic search results and 75% of users never scroll past the first page. A high search engine ranking will increase your website traffic by attracting people who are interested in your services. Once they reach your website, you will provide opportunities for them to connect with you by requesting more information or booking an appointment. (Read more about how to create these opportunities [here](http://bakerlabs.co/inbound-marketing-strategy-for-surgical-practices-explained/).)](https://blog.bakerlabs.co/3-important-seo-strategies-most-medical-practices-forget-about) In Blogging, ALT tags, analytics, Digital Marketing, Content marketing, Inbound Marketing, Medical Practices, new patients, Search Engine Optimization, SEO ranking, Website, website content ### [Why You Might Not Be Connecting with Home Owners on Facebook: Reach vs Engagement January 5, 2016 | by Gavin Baker “If time is money, then the Facebook.com site represents the most valuable Internet property on the web today.” - [Needham & Co.](http://www.businessinsider.com/how-much-time-people-spend-on-facebook-per-day-2015-7) According to the Facebook’s most recently released [statistics](http://newsroom.fb.com/company-info/), there are approximately 1.55 billion monthly active users on Facebook with the average user spending 20+ minutes a day on the site, which accounts for nearly [20% of their total Internet time](http://www.businessinsider.com/how-much-time-people-spend-on-facebook-per-day-2015-7). If you think that’s a lot, check out the average American. In his presentation of Facebook, Inc.’s quarterly progress, CEO Mark Zuckerburg announced that the average American user spends 40 minutes a day on Facebook. If you do the math, you’ll find that number adds up to **10 days**, 3 hours, 7 minutes, and 20 seconds annually. It’s no wonder Facebook is considered the world’s most popular networking site.](https://blog.bakerlabs.co/why-you-might-not-be-connecting-with-home-owners-on-facebook-reach-vs-engagement) In analytics, Digital Marketing, Facebook, Facebook Boosting, Facebook Engagement, Facebook Insights, Facebook Likes, Facebook Reach, Facebook Shares, Home Builders, Inbound Marketing, Social Media ### [5 Things Doctors Should Know About Inbound Marketing Strategy November 16, 2015 | by Gavin Baker Take a look around and you’ll see that we are in the midst of a technological boom that is sweeping the nation. It’s no surprise that the old marketing methods (like commercials and newspaper advertising) we have grown so accustomed to are being buried by digital marketing techniques. In fact, [statistics](http://bakerlabs.co/how-to-attract-new-patients-without-relying-on-advertising/) show that traditional marketing (also known as *outbound marketing*) is starting to lose its overall effectiveness. Inbound marketing, on the other hand, is growing in popularity among health care professionals because it embraces the new ways in which people seek medical treatment.](https://blog.bakerlabs.co/5-things-doctors-should-know-about-inbound-marketing-strategy) In Advertising, analytics, callrail, Digital Marketing, keyword research, Facebook, Google, HubSpot, Inbound Marketing, Search Engine Optimization, Social Media, Surgical Groups, Website, website design ### [A Guide to Choosing an Inbound Agency for Home Builders November 9, 2015 | by Gavin Baker In this day and age of ever-changing technology, we are seeing an increase in marketing strategies that are online focused and ROI driven. While some home builders have been able to stay on the cutting edge of digital marketing with their internal team, most contractors do not have the time or resources to train people on critical inbound marketing techniques like search engine optimization (SEO), keyword optimization, social media management, and email automation. Home builders and renovators who are interested in increasing their online visibility and improving lead generation in this way often look to outside agencies for help. In analytics, case studies, communication, Digital Marketing, goal-tracking, Home Builders, Inbound Marketing, project management, SMART goals](https://blog.bakerlabs.co/a-guide-to-choosing-an-inbound-agency-for-home-builders) [All posts](https://blog.bakerlabs.co/all) ### Recent Posts ### Topic Cloud - [Digital Marketing (55)](https://blog.bakerlabs.co/topic/digital-marketing-3) - [Inbound Marketing (43)](https://blog.bakerlabs.co/topic/inbound-marketing) - [Social Media (35)](https://blog.bakerlabs.co/topic/social-media) - [Search Engine Optimization (22)](https://blog.bakerlabs.co/topic/search-engine-optimization-2) - [Facebook (20)](https://blog.bakerlabs.co/topic/facebook) - [Home Builders (20)](https://blog.bakerlabs.co/topic/home-builders) - [Website (20)](https://blog.bakerlabs.co/topic/website) - [Twitter (14)](https://blog.bakerlabs.co/topic/twitter) - [Blogging (13)](https://blog.bakerlabs.co/topic/blogging) - [Social media (12)](https://blog.bakerlabs.co/topic/social-media-2) - [Marketing (11)](https://blog.bakerlabs.co/topic/marketing) - [Business (10)](https://blog.bakerlabs.co/topic/business) - [Content marketing (9)](https://blog.bakerlabs.co/topic/content-marketing) - [Classes (8)](https://blog.bakerlabs.co/topic/classes) - [HubSpot (8)](https://blog.bakerlabs.co/topic/hubspot) - [Google (7)](https://blog.bakerlabs.co/topic/google) - [lead generation (7)](https://blog.bakerlabs.co/topic/lead-generation) - [Advertising (6)](https://blog.bakerlabs.co/topic/advertising) - [Houzz (6)](https://blog.bakerlabs.co/topic/houzz) - [analytics (6)](https://blog.bakerlabs.co/topic/analytics) - [customer relations (6)](https://blog.bakerlabs.co/topic/customer-relations) - [marketing strategy (6)](https://blog.bakerlabs.co/topic/marketing-strategy) - [Digital marketing (5)](https://blog.bakerlabs.co/topic/digital-marketing-2) - [Search engine optimization (5)](https://blog.bakerlabs.co/topic/search-engine-optimization) - [Email (4)](https://blog.bakerlabs.co/topic/email) - [Google Analytics (4)](https://blog.bakerlabs.co/topic/google-analytics) - [Google Search (4)](https://blog.bakerlabs.co/topic/google-search) - [LinkedIn (4)](https://blog.bakerlabs.co/topic/linkedin) - [Social media marketing (4)](https://blog.bakerlabs.co/topic/social-media-marketing) - [Surgical Groups (4)](https://blog.bakerlabs.co/topic/surgical-groups) - [target audience (4)](https://blog.bakerlabs.co/topic/target-audience) - [Customer (3)](https://blog.bakerlabs.co/topic/customer) - [Email marketing (3)](https://blog.bakerlabs.co/topic/email-marketing-2) - [Marketing and Advertising (3)](https://blog.bakerlabs.co/topic/marketing-and-advertising) - [WordPress (3)](https://blog.bakerlabs.co/topic/wordpress) - [home builder website (3)](https://blog.bakerlabs.co/topic/home-builder-website) - [keyword research (3)](https://blog.bakerlabs.co/topic/keyword-research) - [Blog (2)](https://blog.bakerlabs.co/topic/blog) - [Customer retention (2)](https://blog.bakerlabs.co/topic/customer-retention) - [Customer service (2)](https://blog.bakerlabs.co/topic/customer-service) - [Google Docs (2)](https://blog.bakerlabs.co/topic/google-docs) - [Internet marketing (2)](https://blog.bakerlabs.co/topic/internet-marketing) - [MailChimp (2)](https://blog.bakerlabs.co/topic/mailchimp) - [Medical Practices (2)](https://blog.bakerlabs.co/topic/medical-practices) - [National Association of Home Builders (2)](https://blog.bakerlabs.co/topic/national-association-of-home-builders) - [Online Communities (2)](https://blog.bakerlabs.co/topic/online-communities) - [Online advertising (2)](https://blog.bakerlabs.co/topic/online-advertising-2) - [Social Networking (2)](https://blog.bakerlabs.co/topic/social-networking) - [automation (2)](https://blog.bakerlabs.co/topic/automation) - [branding (2)](https://blog.bakerlabs.co/topic/branding) - [call tracking (2)](https://blog.bakerlabs.co/topic/call-tracking) - [callrail (2)](https://blog.bakerlabs.co/topic/callrail) - [communication (2)](https://blog.bakerlabs.co/topic/communication) - [community forums (2)](https://blog.bakerlabs.co/topic/community-forums) - [content (2)](https://blog.bakerlabs.co/topic/content) - [customer relationships (2)](https://blog.bakerlabs.co/topic/customer-relationships) - [mobile search (2)](https://blog.bakerlabs.co/topic/mobile-search) - [mobile-friendly (2)](https://blog.bakerlabs.co/topic/mobile-friendly) - [new clients (2)](https://blog.bakerlabs.co/topic/new-clients) - [profit (2)](https://blog.bakerlabs.co/topic/profit) - [sales conversion (2)](https://blog.bakerlabs.co/topic/sales-conversion) - [social media management (2)](https://blog.bakerlabs.co/topic/social-media-management) - [technology (2)](https://blog.bakerlabs.co/topic/technology) - [website content (2)](https://blog.bakerlabs.co/topic/website-content) - [website design (2)](https://blog.bakerlabs.co/topic/website-design) - [website traffic (2)](https://blog.bakerlabs.co/topic/website-traffic) - [60 Seconds (1)](https://blog.bakerlabs.co/topic/60-seconds) - [ALT tags (1)](https://blog.bakerlabs.co/topic/alt-tags) - [Academy (1)](https://blog.bakerlabs.co/topic/academy) - [Advertising Age (1)](https://blog.bakerlabs.co/topic/advertising-age) - [Advertising and Marketing (1)](https://blog.bakerlabs.co/topic/advertising-and-marketing) - [BACS (1)](https://blog.bakerlabs.co/topic/bacs) - [Brand (1)](https://blog.bakerlabs.co/topic/brand) - [Business development (1)](https://blog.bakerlabs.co/topic/business-development) - [CTA (1)](https://blog.bakerlabs.co/topic/cta) - [Characters per line (1)](https://blog.bakerlabs.co/topic/characters-per-line) - [Competitive advantage (1)](https://blog.bakerlabs.co/topic/competitive-advantage) - [Consistency (1)](https://blog.bakerlabs.co/topic/consistency) - [Crisis communication (1)](https://blog.bakerlabs.co/topic/crisis-communication) - [Customer Management (1)](https://blog.bakerlabs.co/topic/customer-management) - [Dan Moyle (1)](https://blog.bakerlabs.co/topic/dan-moyle) - [Digital strategy (1)](https://blog.bakerlabs.co/topic/digital-strategy) - [E-mail Marketing (1)](https://blog.bakerlabs.co/topic/e-mail-marketing) - [Email address (1)](https://blog.bakerlabs.co/topic/email-address) - [Email client (1)](https://blog.bakerlabs.co/topic/email-client) - [Facebook Boosting (1)](https://blog.bakerlabs.co/topic/facebook-boosting) - [Facebook Engagement (1)](https://blog.bakerlabs.co/topic/facebook-engagement) - [Facebook Insights (1)](https://blog.bakerlabs.co/topic/facebook-insights) - [Facebook Likes (1)](https://blog.bakerlabs.co/topic/facebook-likes) - [Facebook Management (1)](https://blog.bakerlabs.co/topic/facebook-management) - [Facebook Reach (1)](https://blog.bakerlabs.co/topic/facebook-reach) - [Facebook Shares (1)](https://blog.bakerlabs.co/topic/facebook-shares) - [Fortune 500 (1)](https://blog.bakerlabs.co/topic/fortune-500) - [Future (1)](https://blog.bakerlabs.co/topic/future) - [Global 500 (1)](https://blog.bakerlabs.co/topic/global-500) - [Google AdWords (1)](https://blog.bakerlabs.co/topic/google-adwords) - [Google ranking (1)](https://blog.bakerlabs.co/topic/google-ranking) - [Headline (1)](https://blog.bakerlabs.co/topic/headline) - [HootSuite (1)](https://blog.bakerlabs.co/topic/hootsuite) - [Houzz Certified (1)](https://blog.bakerlabs.co/topic/houzz-certified) - [Houzz ranking (1)](https://blog.bakerlabs.co/topic/houzz-ranking) - [India (1)](https://blog.bakerlabs.co/topic/india) - [Instagram (1)](https://blog.bakerlabs.co/topic/instagram) - [Internet (1)](https://blog.bakerlabs.co/topic/internet) - [Kevan Lee (1)](https://blog.bakerlabs.co/topic/kevan-lee) - [Lydia Leavitt (1)](https://blog.bakerlabs.co/topic/lydia-leavitt) - [Message (1)](https://blog.bakerlabs.co/topic/message) - [Mobile device (1)](https://blog.bakerlabs.co/topic/mobile-device) - [Open rate (1)](https://blog.bakerlabs.co/topic/open-rate) - [PageRank (1)](https://blog.bakerlabs.co/topic/pagerank) - [Parade of Homes (1)](https://blog.bakerlabs.co/topic/parade-of-homes) - [Pharmaceutical industry (1)](https://blog.bakerlabs.co/topic/pharmaceutical-industry) - [Pinterest (1)](https://blog.bakerlabs.co/topic/pinterest) - [Premium Content Offers (1)](https://blog.bakerlabs.co/topic/premium-content-offers) - [Primary Content Offers (1)](https://blog.bakerlabs.co/topic/primary-content-offers) - [Responsive web design (1)](https://blog.bakerlabs.co/topic/responsive-web-design) - [SEO ranking (1)](https://blog.bakerlabs.co/topic/seo-ranking) - [SMART goals (1)](https://blog.bakerlabs.co/topic/smart-goals) - [Seth Price (1)](https://blog.bakerlabs.co/topic/seth-price) - [SlideShare (1)](https://blog.bakerlabs.co/topic/slideshare) - [Small business (1)](https://blog.bakerlabs.co/topic/small-business) - [Social network (1)](https://blog.bakerlabs.co/topic/social-network) - [Stock photography (1)](https://blog.bakerlabs.co/topic/stock-photography) - [Tumblr (1)](https://blog.bakerlabs.co/topic/tumblr) - [United States (1)](https://blog.bakerlabs.co/topic/united-states) - [University of Tennessee (1)](https://blog.bakerlabs.co/topic/university-of-tennessee) - [University of Tennessee Professional Development (1)](https://blog.bakerlabs.co/topic/university-of-tennessee-professional-development) - [Web banner (1)](https://blog.bakerlabs.co/topic/web-banner) - [Web search engine (1)](https://blog.bakerlabs.co/topic/web-search-engine) - [YouTube (1)](https://blog.bakerlabs.co/topic/youtube) - [Youth (1)](https://blog.bakerlabs.co/topic/youth) - [analytical reports (1)](https://blog.bakerlabs.co/topic/analytical-reports) - [buyer's journey (1)](https://blog.bakerlabs.co/topic/buyers-journey) - [case studies (1)](https://blog.bakerlabs.co/topic/case-studies) - [client communication (1)](https://blog.bakerlabs.co/topic/client-communication) - [client conversion (1)](https://blog.bakerlabs.co/topic/client-conversion) - [clients (1)](https://blog.bakerlabs.co/topic/clients) - [community outreach (1)](https://blog.bakerlabs.co/topic/community-outreach) - [construction marketing (1)](https://blog.bakerlabs.co/topic/construction-marketing) - [content-based marketing (1)](https://blog.bakerlabs.co/topic/content-based-marketing) - [converting leads (1)](https://blog.bakerlabs.co/topic/converting-leads) - [customer satisfaction (1)](https://blog.bakerlabs.co/topic/customer-satisfaction) - [cutting losses (1)](https://blog.bakerlabs.co/topic/cutting-losses) - [digital marketing classes (1)](https://blog.bakerlabs.co/topic/digital-marketing-classes) - [digital promotion (1)](https://blog.bakerlabs.co/topic/digital-promotion) - [domain name (1)](https://blog.bakerlabs.co/topic/domain-name) - [email newsletter (1)](https://blog.bakerlabs.co/topic/email-newsletter) - [goal-tracking (1)](https://blog.bakerlabs.co/topic/goal-tracking) - [graphic design (1)](https://blog.bakerlabs.co/topic/graphic-design) - [hashtags (1)](https://blog.bakerlabs.co/topic/hashtags) - [home construction clients (1)](https://blog.bakerlabs.co/topic/home-construction-clients) - [home renovators (1)](https://blog.bakerlabs.co/topic/home-renovators) - [how to blog (1)](https://blog.bakerlabs.co/topic/how-to-blog) - [how to use facebook (1)](https://blog.bakerlabs.co/topic/how-to-use-facebook) - [how to use mass email marketing tools (1)](https://blog.bakerlabs.co/topic/how-to-use-mass-email-marketing-tools) - [how to use twitter (1)](https://blog.bakerlabs.co/topic/how-to-use-twitter) - [inbound marketing strategy (1)](https://blog.bakerlabs.co/topic/inbound-marketing-strategy) - [interior design (1)](https://blog.bakerlabs.co/topic/interior-design) - [knoxville (1)](https://blog.bakerlabs.co/topic/knoxville-2) - [marketing budget (1)](https://blog.bakerlabs.co/topic/marketing-budget) - [mobile friendly site (1)](https://blog.bakerlabs.co/topic/mobile-friendly-site) - [navigation (1)](https://blog.bakerlabs.co/topic/navigation) - [networking (1)](https://blog.bakerlabs.co/topic/networking) - [new patients (1)](https://blog.bakerlabs.co/topic/new-patients) - [newsletters (1)](https://blog.bakerlabs.co/topic/newsletters) - [non-profit marketing (1)](https://blog.bakerlabs.co/topic/non-profit-marketing) - [nurturing emails (1)](https://blog.bakerlabs.co/topic/nurturing-emails) - [online reach (1)](https://blog.bakerlabs.co/topic/online-reach) - [patient relationships (1)](https://blog.bakerlabs.co/topic/patient-relationships) - [personal branding (1)](https://blog.bakerlabs.co/topic/personal-branding) - [podcast (1)](https://blog.bakerlabs.co/topic/podcast) - [premium content offer (1)](https://blog.bakerlabs.co/topic/premium-content-offer) - [product (1)](https://blog.bakerlabs.co/topic/product) - [project management (1)](https://blog.bakerlabs.co/topic/project-management) - [promotion policies (1)](https://blog.bakerlabs.co/topic/promotion-policies) - [quality leads (1)](https://blog.bakerlabs.co/topic/quality-leads) - [recurring revenue (1)](https://blog.bakerlabs.co/topic/recurring-revenue) - [renovation marketing (1)](https://blog.bakerlabs.co/topic/renovation-marketing) - [sales increase (1)](https://blog.bakerlabs.co/topic/sales-increase) - [sales strategy (1)](https://blog.bakerlabs.co/topic/sales-strategy) - [search engine ranking (1)](https://blog.bakerlabs.co/topic/search-engine-ranking) - [social media classes (1)](https://blog.bakerlabs.co/topic/social-media-classes) - [stories (1)](https://blog.bakerlabs.co/topic/stories) - [website authority (1)](https://blog.bakerlabs.co/topic/website-authority) - [website relevance (1)](https://blog.bakerlabs.co/topic/website-relevance) - [work flows (1)](https://blog.bakerlabs.co/topic/work-flows) - [writer's block (1)](https://blog.bakerlabs.co/topic/writers-block) - [writing tips (1)](https://blog.bakerlabs.co/topic/writing-tips) See All [![Is your website SEO friendly? Click to scan now.](https://no-cache.hubspot.com/cta/default/432450/753eccea-f422-45c7-abb9-a00dae7c63ce.png)](https://cta-redirect.hubspot.com/cta/redirect/432450/753eccea-f422-45c7-abb9-a00dae7c63ce) © 2026 Baker Marketing Laboratory