--- title: Spring 2016 Digital Marketing, Social Media, & Website Classes Now Available for Registration! description: Spring 2016 Digital Marketing, Social Media, & Website Classes Now Available for Registration! image: https://blog.bakerlabs.co/hubfs/Imported_Blog_Media/Spring-2016-Inbound-Marketing-Classes.jpg --- [![cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png](https://blog.bakerlabs.co/hs-fs/hubfs/cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png?width=360&height=76&name=cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png "cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png")](https://bakerlabs.co/) - [Inbound Marketing](https://bakerlabs.co/inbound-marketing-methodology/) - [About](https://bakerlabs.co/about-baker-labs/) - [Resources](https://bakerlabs.co/healthcare-marketing-resources/) - [Testimonials](https://bakerlabs.co/testimonials/) - [Contact](https://bakerlabs.co/contact-us/) - [Blog](https://blog.bakerlabs.co/) # Spring 2016 Digital Marketing, Social Media, & Website Classes Now Available for Registration! Posted by [Gavin Baker](https://blog.bakerlabs.co/author/gavin-baker) on Jan 25, 2016 12:03:12 PM In [Blogging](https://blog.bakerlabs.co/topic/blogging), [analytics](https://blog.bakerlabs.co/topic/analytics), [Classes](https://blog.bakerlabs.co/topic/classes), [Digital Marketing](https://blog.bakerlabs.co/topic/digital-marketing-3), [Email](https://blog.bakerlabs.co/topic/email), [LinkedIn](https://blog.bakerlabs.co/topic/linkedin), [Content marketing](https://blog.bakerlabs.co/topic/content-marketing), [Facebook](https://blog.bakerlabs.co/topic/facebook), [Google Analytics](https://blog.bakerlabs.co/topic/google-analytics), [HootSuite](https://blog.bakerlabs.co/topic/hootsuite), [HubSpot](https://blog.bakerlabs.co/topic/hubspot), [Inbound Marketing](https://blog.bakerlabs.co/topic/inbound-marketing), [Search Engine Optimization](https://blog.bakerlabs.co/topic/search-engine-optimization-2), [Social Media](https://blog.bakerlabs.co/topic/social-media), [social media management](https://blog.bakerlabs.co/topic/social-media-management), [Twitter](https://blog.bakerlabs.co/topic/twitter), [Website](https://blog.bakerlabs.co/topic/website), [WordPress](https://blog.bakerlabs.co/topic/wordpress) ![Spring 2016 Digital Marketing, Social Media, & Website Classes Now Available for Registration!](https://blog.bakerlabs.co/hs-fs/hubfs/Imported_Blog_Media/Spring-2016-Inbound-Marketing-Classes.jpg?width=560&height=315&name=Spring-2016-Inbound-Marketing-Classes.jpg) Join me this spring as I will be offering eight courses that will help your business stay on the cutting edge of marketing technology. Learn how to build a successful blog, manage your Facebook and Twitter pages more effectively, and write captivating e-mails to attract more clients. Using in-depth marketing tools like Google Analytics, you can discover how to interpret consumer data and create a powerful website with Wordpress. Read on for more information! ## ![Getting Started with Inbound & Content Marketing](https://blog.bakerlabs.co/hs-fs/hubfs/Imported_Blog_Media/Inbound-Marketing-400x245.png?width=400&height=245&name=Inbound-Marketing-400x245.png)Getting Started with Inbound & Content Marketing Thursday, January 28, 2016 | 9:00am – 12:00pm Content marketing allows you to grow your business by attracting and retaining customers without relying on advertising. While you could spend upwards of a thousand dollars each month on advertisements, it’s not trackable. Not only will content marketing save you money, it will provide you with information about your buyers and the steps they take before making a purchase. Using this data, you can adjust your marketing strategy to reach a better targeted audience, gain quality leads, and close more sales. This course is designed to teach you how. ![UTKNOX](https://blog.bakerlabs.co/hs-fs/hubfs/Imported_Blog_Media/UTKNOX-1.jpg?width=117&height=36&name=UTKNOX-1.jpg)For more details, like how to register, follow this [link](https://aceweb.outreach.utk.edu/wconnect/ace/CourseStatus.awp?&course=16WI713). **Can’t make this class? Get notified when we announce new class & date offerings!** ## ![Blogging Class](https://blog.bakerlabs.co/hs-fs/hubfs/Imported_Blog_Media/Blogging-400x225.jpg?width=400&height=225&name=Blogging-400x225.jpg)Blogging Thursday, February 4, 2016 | 9:00am – 12:00pm Tuesday, April 5, 2016 | 9:00am – 12:00pm Businesses who prioritize blogging are 13x more likely to see a positive return on investment (ROI) than those who do not. In fact, 82% of businesses who blog daily and 57% who blog monthly acquired a customer through blogging alone ([HubSpot](https://www.hubspot.com/marketing-statistics?__hstc=10863403.77259dee602576e2636d62f592b14af2.1428687907663.1453257109593.1453343752890.141&__hssc=10863403.6.1453343752890&__hsfp=3694481860)). By incorporating blogging into your marketing strategy, you’ll not only reach a larger and more diverse audience, you’ll engage them. In this course, you will learn the strategy behind blogging effectively and receive professional advice from a marketing expert on how to get your blog off the ground. ![UTKNOX](https://blog.bakerlabs.co/hs-fs/hubfs/Imported_Blog_Media/UTKNOX-1.jpg?width=117&height=36&name=UTKNOX-1.jpg)For more details, like how to register, follow the link next to the appropriate date. [Click here](https://aceweb.outreach.utk.edu/wconnect/ace/CourseStatus.awp?&course=16WI718) for the February 4th class.  |  [Click here](https://aceweb.outreach.utk.edu/wconnect/ace/CourseStatus.awp?&course=16SP718) for the April 5th class. **Can’t make this class? Get notified when we announce new class & date offerings!** ## ![Wordpress website design class](https://blog.bakerlabs.co/hs-fs/hubfs/Imported_Blog_Media/Wordpress-Web-Design-387x300.jpg?width=387&height=300&name=Wordpress-Web-Design-387x300.jpg)\*NEW\* WordPress Websites 101 Thursday, February 18, 2016 | 9:00am – 12:00pm Tuesday, April 19, 2016 | 9:00am – 12:00pm From small business websites to artist portfolios and blogs to giant media websites, [WordPress](https://wordpress.com/learn-more/?v=site) allows users to build customized websites that are fully responsive and optimized for SEO and social sharing. WordPress also provides insights that allow you to analyze visitor behavior and your website’s performance. In this class, you’ll learn how to use WordPress most effectively, so you can update, change, and even build your own website. ![UTKNOX](https://blog.bakerlabs.co/hs-fs/hubfs/Imported_Blog_Media/UTKNOX-1.jpg?width=117&height=36&name=UTKNOX-1.jpg)For more details, like how to register, follow the link next to the appropriate date. [Click here](https://aceweb.outreach.utk.edu/wconnect/ace/CourseStatus.awp?&course=16WI723) for the February 18th class.  |  [Click here](https://aceweb.outreach.utk.edu/wconnect/ace/CourseStatus.awp?&course=16SP723) for the April 19th class. **Can’t make this class? Get notified when we announce new class & date offerings!** ## ![social media strategy class](https://blog.bakerlabs.co/hs-fs/hubfs/Imported_Blog_Media/socmed_img-400x266.jpg?width=400&height=266&name=socmed_img-400x266.jpg)Building a Social Media Strategy Tuesday, March 1, 2016 | 9:00am – 12:00pm If you’ve ever wondered, “[Are my social media efforts paying off?](http://bakerlabs.co/are-your-social-media-efforts-paying-off/)” then this class is for you. In this collaborative workshop, you’ll discuss what it means to have a social media strategy and how to build one from the ground up. Core principles of this course include: monitoring visitor activity, understanding and applying their social media behaviors, and using these insights to recognize their needs and attract their attention more effectively. ![UTKNOX](https://blog.bakerlabs.co/hs-fs/hubfs/Imported_Blog_Media/UTKNOX-1.jpg?width=117&height=36&name=UTKNOX-1.jpg)For more details, like how to register, follow this [link](https://aceweb.outreach.utk.edu/wconnect/ace/CourseStatus.awp?&course=16WI715). **Can’t make this class? Get notified when we announce new class & date offerings!** ## F![getting started with Facebook and Twitter](https://blog.bakerlabs.co/hs-fs/hubfs/Imported_Blog_Media/facebook-twitter-mobile-b7506a36-400x250.jpg?width=400&height=250&name=facebook-twitter-mobile-b7506a36-400x250.jpg)acebook/Twitter: Getting Started Thursday, March 24, 2016 | 9:00am – 12:00pm The average American spends 37 minutes per day on social media sites, making social networking the number one online activity in the United States. Eight out of 10 small and medium businesses use social media as a tool to grow their companies and 60% say that they’ve acquired new customers through social media activity ([MarketingTechBlog](https://www.marketingtechblog.com/2014-statistics-trends-businesses-social-media/)). Facebook and Twitter are the two biggest resources for marketing in social media. Throughout this course, you’ll explore both of these indispensable tools and learn quick and easy ways to interest and engage your audience, and most importantly-- drive business results. ![UTKNOX](https://blog.bakerlabs.co/hs-fs/hubfs/Imported_Blog_Media/UTKNOX-1.jpg?width=117&height=36&name=UTKNOX-1.jpg)For more details, like how to register, follow this [link](https://aceweb.outreach.utk.edu/wconnect/ace/CourseStatus.awp?&course=16WI714). **Can’t make this class? Get notified when we announce new class & date offerings!** ## ![advanced Facebook management class](https://blog.bakerlabs.co/hs-fs/hubfs/Imported_Blog_Media/facebook-140903_1280-400x283.jpg?width=400&height=283&name=facebook-140903_1280-400x283.jpg)Advanced Facebook Management for the Business Thursday, May 5, 2016 | 9:00am – 12:00pm Social media has a 100% higher lead-to-close rate than outbound marketing and 80% of U.S. social network users prefer to connect to businesses through Facebook than any other means ([HubSpot](https://www.hubspot.com/marketing-statistics?__hstc=10863403.77259dee602576e2636d62f592b14af2.1428687907663.1453257109593.1453343752890.141&__hssc=10863403.6.1453343752890&__hsfp=3694481860)). That being said, understanding Facebook and how to use it effectively is important if a business is to be successful. In this course, you’ll discover the ins and outs of Facebook, like how to properly run your Facebook page to attract a larger audience, incorporate apps and other virtual tools, and how to monitor user activity. ![UTKNOX](https://blog.bakerlabs.co/hs-fs/hubfs/Imported_Blog_Media/UTKNOX-1.jpg?width=117&height=36&name=UTKNOX-1.jpg)For more details, like how to register, follow this [link](https://aceweb.outreach.utk.edu/wconnect/ace/CourseStatus.awp?&course=16SP720). **Can’t make this class? Get notified when we announce new class & date offerings!** ## ![Google Analytics class](https://blog.bakerlabs.co/hs-fs/hubfs/Imported_Blog_Media/Google-Analytics-400x237.jpg?width=400&height=237&name=Google-Analytics-400x237.jpg)The Lies & Truths of Google Analytics Thursday, May 12, 2016 | 9:00am – 12:00pm Using Google Analytics (GA), businesses can track a potential buyer as he peruses their website. For example, GA can show you what pages he views, how long he views it, and where he came from (a search engine, Facebook, Twitter, etc.). Understanding this data will help you tailor your marketing strategy to make smarter business decisions. This course is designed to teach you how to improve your website by navigate GA. You’ll also learn the truth about a few [SEO myths](https://offers.bakerlabs.co/10-seo-myths-ebook-baker-labs?__hssc=10863403.15.1453736902008&__hstc=10863403.77259dee602576e2636d62f592b14af2.1428687907663.1453700040291.1453736902008.148&__hsfp=&hsCtaTracking=de7f4448-e5c4-4a3a-b388-51cd087b23ec%7C57b65260-36e8-499b-948f-a533d040ecf5) many businesses are led to believe. ![UTKNOX](https://blog.bakerlabs.co/hs-fs/hubfs/Imported_Blog_Media/UTKNOX-1.jpg?width=117&height=36&name=UTKNOX-1.jpg)For more details, like how to register, follow this [link](https://aceweb.outreach.utk.edu/wconnect/ace/CourseStatus.awp?&course=16SP712). **Can’t make this class? Get notified when we announce new class & date offerings!** ## ![e-mail marketing class](https://blog.bakerlabs.co/hs-fs/hubfs/Imported_Blog_Media/email-marketing-333x300.jpg?width=333&height=300&name=email-marketing-333x300.jpg)E-mail Marketing Thursday, June 2, 2016 | 9:00am – 12:00pm According to a Hubspot [survey](https://www.hubspot.com/marketing-statistics?__hstc=10863403.77259dee602576e2636d62f592b14af2.1428687907663.1453257109593.1453343752890.141&__hssc=10863403.6.1453343752890&__hsfp=3694481860), over 50% of respondents read most of their e-mails, making e-mail marketing a great way to connect with your customers, build your brand, and increase your profit. With a good e-mail marketing strategy, you can reach your goals faster and grow your business better. In this course, you’ll learn the secrets of a successful e-mail, including what keywords trigger more opens and what kinds of formats your readers prefer. ![UTKNOX](https://blog.bakerlabs.co/hs-fs/hubfs/Imported_Blog_Media/UTKNOX-1.jpg?width=117&height=36&name=UTKNOX-1.jpg)For more details, like how to register, follow this [link](https://aceweb.outreach.utk.edu/wconnect/ace/CourseStatus.awp?&course=16SP727). **Can’t make this class? Get notified when we announce new class & date offerings!** ### Take a look at our [class calendar](http://www.bakerlabs.co/calendar/) for other available classes & dates. ### We hope to see you soon! 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