October 19, 2015 | by Gavin Baker
If you decided to build a house in the 1850’s, you would sharpen your axe and chop down the sturdiest tree you could find. If you wanted to sell your services or wares, you would pack up your goods and travel door to door, perhaps leaving a notice at the general store for when you would return. While these home building and marketing tactics worked well in the mid-19th century, they aren’t very practical in 2015. We no longer see people building their homes out of rough lumber and pitch and salesmen on horseback are hard to find. However, what you may not realize is that some of their old strategies are still practiced today via outbound marketing.
August 3, 2015 | by Gavin Baker
Today’s technology allows us to access important information almost instantly. When your customers realize they have a problem, the first thing they do is conduct an online search to solve it (i.e. how to fix cracking drywall, repair a dripping faucet, choose interior flooring, etc.). The availability of quality information combined with its speed of access has evolved your buyers into a more knowledgeable audience.
July 9, 2015 | by Gavin Baker
The average American spends 37 minutes per day on Facebook, Twitter, Pinterest, and other social media sites, making social networking the number one online activity in the United States. With 46% of these web users browsing with the intent to purchase, many businesses are taking advantage of this popular pastime to increase brand awareness, connect with their customers, and reach their target audience better. In fact, eight out of 10 small and medium businesses (SMB) use social media as a tool to grow their companies and 60% say that they’ve acquired new customers through social media activity (MarketingTechBlog).
June 24, 2015 | by Gavin Baker
Times are changing. According to Patrick Cox, co-editor of Technology Profits Confidential, “There has been more technological improvement in the last 50 years than in the previous 5,000 (The Lightning-Fast Pace of Technological Advancement). The technological advancements (such as smart phones, tablets, and numerous opportunities for unlimited Internet access) that have been made over the past few years have started a revolution in the business world.
June 17, 2015 | by Gavin Baker
A strong social media presence is imperative to a successful home builder inbound marketing strategy. Houzz, a social network for home design, was established in 2009 to allow home builders, renovators, and designers to actively interact with people interested in improving the overall look of their home or business. With more than 25 million monthly users, Houzz is the popular hang out for your clients and your future clients and it’s where you should be too. Houzz is often the first step users make when considering updating their home, because it is an idea generator. Houzz users can create ideabooks for future remodels, search for design inpiration, and read articles on new products and current trends. Houzz also allows professionals to showcase their completed projects, which users can share with family and friends, and then contact the contractor directly for an estimate, with just a touch of a button.
