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Why to Continue Marketing When You're Busy Building

Business is booming. You’ve built more custom houses and completed more renovations over this past year than the three previous years combined. You’re netting a few million more in revenue and you feel pretty good. As you sit at your well-oiled mahogany desk, you notice a white envelope peaking out from under the newest issue of Professional Remodeler. You pull it out and open it to find a letter from your outsourced marketing team requesting a meeting to review and renew your contract. As you take a sip of your coffee, the wheels in your head begin turning. Business is great, your men are busy, money keeps rolling in, and your clients are happy. Why should you continue marketing? You’re exactly where you want to be.

In Digital Marketing, construction marketing, Fortune 500, Global 500, Home Builders, Inbound Marketing, marketing strategy, renovation marketing

3 Essential Tools for Marketing to Today's Home Buyer

If you decided to build a house in the 1850’s, you would sharpen your axe and chop down the sturdiest tree you could find. If you wanted to sell your services or wares, you would pack up your goods and travel door to door, perhaps leaving a notice at the general store for when you would return. While these home building and marketing tactics worked well in the mid-19th century, they aren’t very practical in 2015. We no longer see people building their homes out of rough lumber and pitch and salesmen on horseback are hard to find. However, what you may not realize is that some of their old strategies are still practiced today via outbound marketing.

In Digital Marketing, Email, automation, Home Builders, Houzz, Inbound Marketing, marketing strategy, navigation, newsletters, Search Engine Optimization, Social Media, Website

How to Attract New Patients Without Relying on Advertising

Billions of dollars are spent on healthcare and pharmaceutical advertising each year. As technology continues to advance, we are seeing an upward trend in digital advertising. In 2014, $1.41 billion was spent on paid digital media, with $333 million on mobile ads alone.

In Advertising, community forums, Digital Marketing, content, cutting losses, Facebook, Inbound Marketing, marketing strategy, patient relationships, profit, Search engine optimization, Surgical Groups

Why Every Homebuilder Needs a Successful Digital Marketing Strategy

Times are changing. According to Patrick Cox, co-editor of Technology Profits Confidential, “There has been more technological improvement in the last 50 years than in the previous 5,000 (The Lightning-Fast Pace of Technological Advancement). The technological advancements (such as smart phones, tablets, and numerous opportunities for unlimited Internet access) that have been made over the past few years have started a revolution in the business world.

In Digital Marketing, lead generation, customer relations, Customer retention, Home Builders, Houzz, Inbound Marketing, marketing strategy, new clients, Search Engine Optimization, Social Media

Better Blogging: Cure Writer's Block With These 5 Tips and 2 Months of FREE Blog Post Titles!

Writer’s block happens to the best of us. For home builders who frequently blog to promote their services and attract potential clients, this frozen state can be very frustrating. We understand your dilemma and we’re here to help. So, take a deep breath, pour a cup of coffee, and read on for five easy ways to cure your writer’s block:

In Blogging, Digital Marketing, Home Builders, Inbound Marketing, marketing strategy, writer's block, writing tips

How to Choose Between Buying Ads or Creating Captivating Content

As a homebuilder, you can agree that a good marketing strategy is crucial to the growth of a company. With the constant changes in technology providing so many marketing options, it is often difficult to decide what kind of marketing strategy to utilize when you want to attract more potential customers for new homes or remodeling or build confidence with the ones you have. The first step in deciding what marketing strategy will work best for you is to determine your goals. What do you want your marketing strategy to accomplish?

In Advertising, Digital Marketing, content-based marketing, customer relations, Home Builders, Inbound Marketing, marketing strategy, quality leads, Social Media, target audience