August 3, 2015 | by Gavin Baker
Today’s technology allows us to access important information almost instantly. When your customers realize they have a problem, the first thing they do is conduct an online search to solve it (i.e. how to fix cracking drywall, repair a dripping faucet, choose interior flooring, etc.). The availability of quality information combined with its speed of access has evolved your buyers into a more knowledgeable audience.
July 29, 2015 | by Gavin Baker
We've been using CallRail as a call tracking solution for Baker Labs and our clients after reviewing a few call tracking solutions. We've been super impressed with the software and it's already revealed some interesting stats about inbound leads that we weren't capturing. However the biggest downside is that CallRail didn't have an official integration with HubSpot. As a HubSpot partner, it's crucial for us to bring call tracking into our HubSpot lead reporting. This allows us to have a complete view of what leads we are generating, and where in the buying cycle they are calling. To move call data from CallRail to HubSpot we've been using a Zapier interaction, which was good - but not perfect.
March 13, 2015 | by Gavin Baker
Google is continuing their push to better accommodate the growing trend of mobile use, and they are redefining how “mobile-friendliness” affects your site’s search rankings. Starting April 21, according to this post on the Google Webmaster Central Blog, Google search results will start seeing the effects of this latest change. What does this mean for you?
February 25, 2015 | by Gavin Baker
As I mentioned on the blog before, digital marketing and social media classes are one of the three ways we help businesses at Baker Labs (the other two are Contracting and Coaching). Classes normally have a few students, and in the three hours of class we cover the basics of social media and digital marketing. Students leave with actionable help on getting started, or taking their next digital steps, and I always learn about an interesting business!
August 15, 2014 | by Gavin Baker
As I mentioned on the blog before, digital marketing and social media classes are one of the three ways we help businesses at Baker Labs (the other two are Contracting and Coaching). Classes normally have a few students, and in the three hours of class we cover the basics of social media and digital marketing. Students leave with actionable help on getting started, or taking their next digital steps, and I always learn about an interesting business!
April 2, 2014 | by Gavin Baker
If your business is going through a down period in terms of sales or just has to abide by a strict budget, chances are you don't want to spend a ton of money on marketing.
July 19, 2013 | by Gavin Baker
Consistency is the key to successful marketing. Being a constant force with a similar message equals success with your clients and your customers. Let me tell you a story about bad messaging.
June 4, 2013 | by Gavin Baker
Your best future customers, are your current customers
I was in a meeting last week when I heard this phrase from Jeremy Floyd, and I love it. It captures exactly what most of us use digital marketing tools for - we want to stay in touch with our customers.
Why? Because customers who’ve already spent money with you, know you, trust you, and most likely would be willing to do it again when the time came around. Unfortunately, their buying cycle doesn’t always match your messaging cycle and they end up purchasing products and services from other companies because you slipped their mind. You weren’t there to remind them that you could handle the work for them again.
This is the worst type of customer churn, because you never know why they dodn’t come back - they just don’t buy again. If you do follow up, you may hear the dreaded, “I just forgot about you” - so hopefully this motivates you to talk to your customers today.
The good news is that you’ve got lots of options to keep your customers close. You could write a handwritten note to each customer who hasn’t bought from you in six months, send them a postcard that says you miss them, or just drop them an email. These authentic measures would without a doubt, help them remember you, but boy would they take some time. Even at just a few minutes per note, you could easily be at hours a month in writing.
Personally, this is why I recommend for all my clients to do an email newsletter, it maintains the customer contact, but won’t take hours of writing, addressing and sending. It’s certainly not as personal as the individual notes, but it could have the exact same outcome in added sales to your business.
What's your favorite method of staying in touch?
