August 11, 2016 | by Gavin Baker
When writing blog post content or creating content for posting on social media, most of us have a primary type of content we lean towards as our go to type. It’s often the type we are most interested in consuming, but the truth is that to be successful marketers, we need to create content that appeals to our personas as they move through their buyer’s journey, not just the content we personally find interesting. There are four main categories of content that when used, are key to a successful inbound marketing strategy.
July 12, 2016 | by Matthew Everett
With almost 70% market share, Google is the top dog in search by quite a margin. While it may not be your search engine of choice, the simple fact that 7 out of 10 searches happen via Google means you need to pay attention to Google when it comes to search engine optimization of your site. As with all search engines, Google switches up their process of establishing rankings from time to time; they don’t always advertise what the changes are, but when they do it pays to take action. One recent change Google actually announced this past March and completed rolling-out in mid-May is a boost to the results page rankings for mobile-friendly pages, which will push these sites higher up the page.
September 10, 2015 | by Hannah Thompson
Back in August, my two-year-old son and I spent our summer vacation at Myrtle Beach, SC. It had been at least eight years since I had seen the ocean and it was my son’s first time, so we had really been looking forward to the trip. The week we chose to be there could not have been more perfect. The weather was gorgeous and the beach was pretty vacant. After a long day of jumping waves, building sand castles, and searching for seashells, it was time for dinner.
March 13, 2015 | by Gavin Baker
Google is continuing their push to better accommodate the growing trend of mobile use, and they are redefining how “mobile-friendliness” affects your site’s search rankings. Starting April 21, according to this post on the Google Webmaster Central Blog, Google search results will start seeing the effects of this latest change. What does this mean for you?
