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Why You Might Not Be Connecting with Home Owners on Facebook: Reach vs Engagement

“If time is money, then the Facebook.com site represents the most valuable Internet property on the web today.” - Needham & Co.

According to the Facebook’s most recently released statistics, there are approximately 1.55 billion monthly active users on Facebook with the average user spending 20+ minutes a day on the site, which accounts for nearly 20% of their total Internet time. If you think that’s a lot, check out the average American. In his presentation of Facebook, Inc.’s quarterly progress, CEO Mark Zuckerburg announced that the average American user spends 40 minutes a day on Facebook. If you do the math, you’ll find that number adds up to 10 days, 3 hours, 7 minutes, and 20 seconds annually. It’s no wonder Facebook is considered the world’s most popular networking site.

In analytics, Digital Marketing, Facebook, Facebook Boosting, Facebook Engagement, Facebook Insights, Facebook Likes, Facebook Reach, Facebook Shares, Home Builders, Inbound Marketing, Social Media