July 12, 2016 | by Matthew Everett
With almost 70% market share, Google is the top dog in search by quite a margin. While it may not be your search engine of choice, the simple fact that 7 out of 10 searches happen via Google means you need to pay attention to Google when it comes to search engine optimization of your site. As with all search engines, Google switches up their process of establishing rankings from time to time; they don’t always advertise what the changes are, but when they do it pays to take action. One recent change Google actually announced this past March and completed rolling-out in mid-May is a boost to the results page rankings for mobile-friendly pages, which will push these sites higher up the page.
July 11, 2016 | by Hannah Thompson
Think of a question and type it into Google.
June 30, 2016 | by Hannah Thompson
Remarkable website content is critical to an effective inbound marketing strategy and blogging is one of the best ways to create this content. In fact, companies who blog receive 67% more leads and see 13x greater return than those who do not. (HubSpot). By blogging, you will also:
June 21, 2016 | by Hannah Thompson
Your website is the first place people go to learn more about you, your company, and what you represent. After a few minutes of browsing, they’ll decide whether or not that first impression is enough to keep them there. While the visual appeal of a website is certainly important to attracting new visitors, a website’s main purpose is to engage them and turn potential buyers into customers. You can’t do that without offering them something valuable to consume and that’s where website content comes into play.
April 13, 2016 | by Hannah Thompson
You are many different things to many different people. Take me, for example. I’m a mother, a daughter, a sister, a niece, and a soon-to-be aunt. I’m also a coach, an artist, a mentor, and an account coordinator of this inspiring company. You probably fulfill similar roles as well. But who does the public know you as? Or more importantly, who do you want the public to know you as? Take a minute to think about it. (Seriously… take a minute.)
March 21, 2016 | by Matthew Everett
Wordpress currently powers about a quarter of the internet. From TechCrunch and The New Yorker to small personal blogs, Wordpress is in use by organizations and individuals worldwide and is capable of doing almost anything you ask of it. Managing a Wordpress site can, at times, be a complex and technical endeavor, but keeping your site healthy is something anyone can do.
January 25, 2016 | by Gavin Baker
Join me this spring as I will be offering eight courses that will help your business stay on the cutting edge of marketing technology. Learn how to build a successful blog, manage your Facebook and Twitter pages more effectively, and write captivating e-mails to attract more clients. Using in-depth marketing tools like Google Analytics, you can discover how to interpret consumer data and create a powerful website with Wordpress. Read on for more information!
January 19, 2016 | by Gavin Baker
Ranking well in search engine results is one of the most critical ways medical and surgical practices gain organic (free) web exposure. In fact, 60% of clicks go to the top three organic search results and 75% of users never scroll past the first page. A high search engine ranking will increase your website traffic by attracting people who are interested in your services. Once they reach your website, you will provide opportunities for them to connect with you by requesting more information or booking an appointment. (Read more about how to create these opportunities here.)
January 15, 2016 | by Hannah Thompson
As part of a comprehensive inbound marketing strategy, we build and update websites for many of our clients. During our kickoff website design meeting, “How do I choose a good domain name?” is undoubtedly one of the top questions asked by our clients. Because of this, I decided to write a blog post that lists a few quick and dirty dos and don’ts of how to go about choosing a good domain name.
