November 30, 2015 | by Hannah Thompson
A Call-to-Action (or CTA) is one of my favorite inbound marketing tools because it blends a variety of persuasive techniques to create a visual that is the crux of lead generation. In essence, it won’t matter how good your offer is if no one downloads it, and no one will download it if your CTA is not effective.
November 16, 2015 | by Gavin Baker
Take a look around and you’ll see that we are in the midst of a technological boom that is sweeping the nation. It’s no surprise that the old marketing methods (like commercials and newspaper advertising) we have grown so accustomed to are being buried by digital marketing techniques. In fact, statistics show that traditional marketing (also known as outbound marketing) is starting to lose its overall effectiveness. Inbound marketing, on the other hand, is growing in popularity among health care professionals because it embraces the new ways in which people seek medical treatment.
November 6, 2015 | by Gavin Baker
“Inbound marketing,” a term coined by HubSpot in 2006, describes a modern approach to marketing and sales that focuses on attracting customers with informative content and quality customer-provider interactions. This strategy was created in response to the overall ineffectiveness of old outbound marketing methods, like knocking on doors, cold calling, and buying ads and email lists.
October 19, 2015 | by Gavin Baker
If you decided to build a house in the 1850’s, you would sharpen your axe and chop down the sturdiest tree you could find. If you wanted to sell your services or wares, you would pack up your goods and travel door to door, perhaps leaving a notice at the general store for when you would return. While these home building and marketing tactics worked well in the mid-19th century, they aren’t very practical in 2015. We no longer see people building their homes out of rough lumber and pitch and salesmen on horseback are hard to find. However, what you may not realize is that some of their old strategies are still practiced today via outbound marketing.
September 24, 2015 | by Gavin Baker
Today’s technology allows us to access important information almost instantly. When your patients realize they have a problem, the first thing they do is search online to solve it (i.e. treatments for leg pain, weight loss solutions, corrective eye surgery, etc.). The availability of quality information combined with its speed of access has evolved your patients into a more knowledgeable, self-aware audience before they walk through your doors.
September 2, 2015 | by Gavin Baker
Earlier this year, Hubspot published some jaw-dropping results that businesses experience through simply blogging. Let me share a few with you.
August 26, 2015 | by Gavin Baker
Join me this fall as I will be offering five courses that will help your business stay on the cutting edge of marketing technology. Learn how to build an effective blog, manage your Facebook page more successfully, and write captivating e-mails to attract more clients. Using in-depth marketing tools like Google Analytics, you can discover how to interpret consumer data and create a more powerful website. Read on for more information!
May 12, 2015 | by Gavin Baker
According to Forbes, in-person first impressions form during the first seven seconds of meeting. However, in the land of networking, a consumer will establish his opinion of a business in less than two-tenths of a second after opening the company’s website. In light of this research, one can conclude that having a successful website is essential to running a successful business. So before you can blink your eyes, here are three key elements every home builder website must have to make that first look worth remembering:
May 12, 2015 | by Gavin Baker
According to Forbes, in-person first impressions form during the first seven seconds of meeting. However, in the land of networking, a consumer will establish his opinion of a business in less than two-tenths of a second after opening the company’s website. In light of this research, one can conclude that having a successful website is essential to running a successful business. So before you can blink your eyes, here are three key elements every home builder website must have to make that first look worth remembering:
