Let’s be honest. Clients who are in the process of remodeling or building a new home can be difficult. Sometimes they’re overly confident, other times too indecisive. Too demanding, too cautious. And on top of all that, each client typically wants to believe they’re your one and only.

In this day and age of ever-changing technology, we are seeing an increase in marketing strategies that are online focused and ROI driven. While some home builders have been able to stay on the cutting edge of digital marketing with their internal team, most contractors do not have the time or resources to train people on critical inbound marketing techniques like search engine optimization (SEO), keyword optimization, social media management, and email automation. Home builders and renovators who are interested in increasing their online visibility and improving lead generation in this way often look to outside agencies for help.

If you decided to build a house in the 1850’s, you would sharpen your axe and chop down the sturdiest tree you could find. If you wanted to sell your services or wares, you would pack up your goods and travel door to door, perhaps leaving a notice at the general store for when you would return. While these home building and marketing tactics worked well in the mid-19th century, they aren’t very practical in 2015. We no longer see people building their homes out of rough lumber and pitch and salesmen on horseback are hard to find. However, what you may not realize is that some of their old strategies are still practiced today via outbound marketing.