--- title: Baker Labs Digital Marketing for Doctors & Medical Practices - Marketing for Doctors & Medical Practices | Home Builders description: Home Builders | Baker Labs Digital Marketing for Doctors & Medical Practices - Marketing for Doctors & Medical Practices --- [![cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png](https://blog.bakerlabs.co/hs-fs/hubfs/cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png?width=360&height=76&name=cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png "cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png")](https://bakerlabs.co/) - [Inbound Marketing](https://bakerlabs.co/inbound-marketing-methodology/) - [About](https://bakerlabs.co/about-baker-labs/) - [Resources](https://bakerlabs.co/healthcare-marketing-resources/) - [Testimonials](https://bakerlabs.co/testimonials/) - [Contact](https://bakerlabs.co/contact-us/) - [Blog](https://blog.bakerlabs.co/) ### [4 Ways To Clear The Communication Clutter With Home Construction Clients July 22, 2016 | by Amy Rawe Let’s be honest. Clients who are in the process of remodeling or building a new home can be difficult. Sometimes they’re overly confident, other times too indecisive. Too demanding, too cautious. And on top of all that, each client typically wants to believe they’re your one and only. In client communication, Home Builders, home construction clients](https://blog.bakerlabs.co/3-ways-clear-communication-clutter-home-construction-clients) ### [Why to Continue Marketing When You're Busy Building January 29, 2016 | by Gavin Baker Business is booming. You’ve built more custom houses and completed more renovations over this past year than the three previous years combined. You’re netting a few million more in revenue and you feel pretty good. As you sit at your well-oiled mahogany desk, you notice a white envelope peaking out from under the newest issue of *Professional Remodeler*. You pull it out and open it to find a letter from your outsourced marketing team requesting a meeting to review and renew your contract. As you take a sip of your coffee, the wheels in your head begin turning. Business is great, your men are busy, money keeps rolling in, and your clients are happy. Why should you continue marketing? You’re exactly where you want to be. In Digital Marketing, construction marketing, Fortune 500, Global 500, Home Builders, Inbound Marketing, marketing strategy, renovation marketing](https://blog.bakerlabs.co/why-to-continue-marketing-when-youre-busy-building) ### [Why You Might Not Be Connecting with Home Owners on Facebook: Reach vs Engagement January 5, 2016 | by Gavin Baker “If time is money, then the Facebook.com site represents the most valuable Internet property on the web today.” - [Needham & Co.](http://www.businessinsider.com/how-much-time-people-spend-on-facebook-per-day-2015-7) According to the Facebook’s most recently released [statistics](http://newsroom.fb.com/company-info/), there are approximately 1.55 billion monthly active users on Facebook with the average user spending 20+ minutes a day on the site, which accounts for nearly [20% of their total Internet time](http://www.businessinsider.com/how-much-time-people-spend-on-facebook-per-day-2015-7). If you think that’s a lot, check out the average American. In his presentation of Facebook, Inc.’s quarterly progress, CEO Mark Zuckerburg announced that the average American user spends 40 minutes a day on Facebook. If you do the math, you’ll find that number adds up to **10 days**, 3 hours, 7 minutes, and 20 seconds annually. It’s no wonder Facebook is considered the world’s most popular networking site.](https://blog.bakerlabs.co/why-you-might-not-be-connecting-with-home-owners-on-facebook-reach-vs-engagement) In analytics, Digital Marketing, Facebook, Facebook Boosting, Facebook Engagement, Facebook Insights, Facebook Likes, Facebook Reach, Facebook Shares, Home Builders, Inbound Marketing, Social Media ### [A Guide to Choosing an Inbound Agency for Home Builders November 9, 2015 | by Gavin Baker In this day and age of ever-changing technology, we are seeing an increase in marketing strategies that are online focused and ROI driven. While some home builders have been able to stay on the cutting edge of digital marketing with their internal team, most contractors do not have the time or resources to train people on critical inbound marketing techniques like search engine optimization (SEO), keyword optimization, social media management, and email automation. Home builders and renovators who are interested in increasing their online visibility and improving lead generation in this way often look to outside agencies for help. In analytics, case studies, communication, Digital Marketing, goal-tracking, Home Builders, Inbound Marketing, project management, SMART goals](https://blog.bakerlabs.co/a-guide-to-choosing-an-inbound-agency-for-home-builders) ### [Is It Time To End the Parade of Homes and Start the Parade of Houzz? October 28, 2015 | by Gavin Baker For the past fourteen years, the [Parade of Homes](http://www.theparadeofhomesknoxville.com/) has allowed home builders to showcase their best work and connect with the Greater Knoxville community on a more personal level. The Parade of Homes is a perfect event for those looking to buy a home or for anyone interested in the newest trends in homebuilding and remodeling.](https://blog.bakerlabs.co/is-it-time-to-end-the-parade-of-homes-and-start-the-parade-of-houzz) In community outreach, Home Builders, Parade of Homes, Social Media ### [Baker Labs is Now Houzz Certified for Home Builder Marketing October 22, 2015 | by Hannah Thompson As of January 2015, [29% of the world’s population](http://wearesocial.net/tag/statistics/) (2.08 billion people!) use social media on a regular basis to stay connected with their friends and families and interact with their favorite businesses. While Facebook, Twitter, and LinkedIn are certainly among the most popular social media platforms, there are some unique networks, like [Houzz](http://www.houzz.com) whose goal is to help professionals communicate with their customers easier and vice versa.](https://blog.bakerlabs.co/baker-labs-is-now-houzz-certified-for-home-builder-marketing) In Digital Marketing, Home Builders, Houzz Certified, Inbound Marketing, Social Media ### [3 Essential Tools for Marketing to Today's Home Buyer October 19, 2015 | by Gavin Baker If you decided to build a house in the 1850’s, you would sharpen your axe and chop down the sturdiest tree you could find. If you wanted to sell your services or wares, you would pack up your goods and travel door to door, perhaps leaving a notice at the general store for when you would return. While these home building and marketing tactics worked well in the mid-19th century, they aren’t very practical in 2015. We no longer see people building their homes out of rough lumber and pitch and salesmen on horseback are hard to find. However, what you may not realize is that some of their old strategies are still practiced today via outbound marketing. In Digital Marketing, Email, automation, Home Builders, Houzz, Inbound Marketing, marketing strategy, navigation, newsletters, Search Engine Optimization, Social Media, Website](https://blog.bakerlabs.co/3-essential-tools-for-marketing-to-todays-home-buyer) ### [How You Can Attract Over 25 Million Searchers with Houzz August 28, 2015 | by Gavin Baker ](https://blog.bakerlabs.co/how-you-can-attract-over-25-million-searchers-with-houzz) In Digital Marketing, keyword research, lead generation, Home Builders, Houzz, Houzz ranking, Inbound Marketing, sales conversion, Search Engine Optimization, Social Media ### [How to Market to the Self-Educated Homeowner in 2 Easy Steps August 3, 2015 | by Gavin Baker Today’s technology allows us to access important information almost instantly. When your customers realize they have a problem, the first thing they do is conduct an online search to solve it (i.e. how to fix cracking drywall, repair a dripping faucet, choose interior flooring, etc.). The availability of quality information combined with its speed of access has evolved your buyers into a more knowledgeable audience. In Blogging, Advertising, community forums, Digital Marketing, content, customer relations, Home Builders, Houzz, Inbound Marketing, Marketing, profit, Search Engine Optimization, Social Media](https://blog.bakerlabs.co/how-to-market-to-the-self-educated-homeowner-in-2-easy-steps) [All posts](https://blog.bakerlabs.co/all) [Next](https://blog.bakerlabs.co/topic/home-builders/page/2) ### Recent Posts ### Topic Cloud - [Digital Marketing (55)](https://blog.bakerlabs.co/topic/digital-marketing-3) - [Inbound Marketing (43)](https://blog.bakerlabs.co/topic/inbound-marketing) - [Social Media (35)](https://blog.bakerlabs.co/topic/social-media) - [Search Engine Optimization (22)](https://blog.bakerlabs.co/topic/search-engine-optimization-2) - [Facebook (20)](https://blog.bakerlabs.co/topic/facebook) - [Home Builders (20)](https://blog.bakerlabs.co/topic/home-builders) - [Website (20)](https://blog.bakerlabs.co/topic/website) - [Twitter (14)](https://blog.bakerlabs.co/topic/twitter) - [Blogging (13)](https://blog.bakerlabs.co/topic/blogging) - 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