July 9, 2015 | by Gavin Baker
The average American spends 37 minutes per day on Facebook, Twitter, Pinterest, and other social media sites, making social networking the number one online activity in the United States. With 46% of these web users browsing with the intent to purchase, many businesses are taking advantage of this popular pastime to increase brand awareness, connect with their customers, and reach their target audience better. In fact, eight out of 10 small and medium businesses (SMB) use social media as a tool to grow their companies and 60% say that they’ve acquired new customers through social media activity (MarketingTechBlog).
June 24, 2015 | by Gavin Baker
Times are changing. According to Patrick Cox, co-editor of Technology Profits Confidential, “There has been more technological improvement in the last 50 years than in the previous 5,000 (The Lightning-Fast Pace of Technological Advancement). The technological advancements (such as smart phones, tablets, and numerous opportunities for unlimited Internet access) that have been made over the past few years have started a revolution in the business world.
June 17, 2015 | by Gavin Baker
A strong social media presence is imperative to a successful home builder inbound marketing strategy. Houzz, a social network for home design, was established in 2009 to allow home builders, renovators, and designers to actively interact with people interested in improving the overall look of their home or business. With more than 25 million monthly users, Houzz is the popular hang out for your clients and your future clients and it’s where you should be too. Houzz is often the first step users make when considering updating their home, because it is an idea generator. Houzz users can create ideabooks for future remodels, search for design inpiration, and read articles on new products and current trends. Houzz also allows professionals to showcase their completed projects, which users can share with family and friends, and then contact the contractor directly for an estimate, with just a touch of a button.
June 11, 2015 | by Gavin Baker
Writer’s block happens to the best of us. For home builders who frequently blog to promote their services and attract potential clients, this frozen state can be very frustrating. We understand your dilemma and we’re here to help. So, take a deep breath, pour a cup of coffee, and read on for five easy ways to cure your writer’s block:
May 27, 2015 | by Gavin Baker
As a homebuilder, you can agree that a good marketing strategy is crucial to the growth of a company. With the constant changes in technology providing so many marketing options, it is often difficult to decide what kind of marketing strategy to utilize when you want to attract more potential customers for new homes or remodeling or build confidence with the ones you have. The first step in deciding what marketing strategy will work best for you is to determine your goals. What do you want your marketing strategy to accomplish?
May 21, 2015 | by Gavin Baker
Home builders: Welcome to the world of inbound marketing!
May 12, 2015 | by Gavin Baker
According to Forbes, in-person first impressions form during the first seven seconds of meeting. However, in the land of networking, a consumer will establish his opinion of a business in less than two-tenths of a second after opening the company’s website. In light of this research, one can conclude that having a successful website is essential to running a successful business. So before you can blink your eyes, here are three key elements every home builder website must have to make that first look worth remembering:
May 12, 2015 | by Gavin Baker
According to Forbes, in-person first impressions form during the first seven seconds of meeting. However, in the land of networking, a consumer will establish his opinion of a business in less than two-tenths of a second after opening the company’s website. In light of this research, one can conclude that having a successful website is essential to running a successful business. So before you can blink your eyes, here are three key elements every home builder website must have to make that first look worth remembering:
March 28, 2015 | by Gavin Baker
When advertising for your home building business, one of the most important questions you can ask is whether or not your ads are effective. If your ads are not bringing in viable leads, your business is not earning a return on your advertising investment. In order to determine whether or not your ads are working for your business, there are a few questions you can ask.
