--- title: Baker Labs Digital Marketing for Doctors & Medical Practices - Marketing for Doctors & Medical Practices | Advertising description: Advertising | Baker Labs Digital Marketing for Doctors & Medical Practices - Marketing for Doctors & Medical Practices --- [![cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png](https://blog.bakerlabs.co/hs-fs/hubfs/cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png?width=360&height=76&name=cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png "cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png")](https://bakerlabs.co/) - [Inbound Marketing](https://bakerlabs.co/inbound-marketing-methodology/) - [About](https://bakerlabs.co/about-baker-labs/) - [Resources](https://bakerlabs.co/healthcare-marketing-resources/) - [Testimonials](https://bakerlabs.co/testimonials/) - [Contact](https://bakerlabs.co/contact-us/) - [Blog](https://blog.bakerlabs.co/) ### [5 Things Doctors Should Know About Inbound Marketing Strategy November 16, 2015 | by Gavin Baker Take a look around and you’ll see that we are in the midst of a technological boom that is sweeping the nation. It’s no surprise that the old marketing methods (like commercials and newspaper advertising) we have grown so accustomed to are being buried by digital marketing techniques. In fact, [statistics](http://bakerlabs.co/how-to-attract-new-patients-without-relying-on-advertising/) show that traditional marketing (also known as *outbound marketing*) is starting to lose its overall effectiveness. Inbound marketing, on the other hand, is growing in popularity among health care professionals because it embraces the new ways in which people seek medical treatment.](https://blog.bakerlabs.co/5-things-doctors-should-know-about-inbound-marketing-strategy) In Advertising, analytics, callrail, Digital Marketing, keyword research, Facebook, Google, HubSpot, Inbound Marketing, Search Engine Optimization, Social Media, Surgical Groups, Website, website design ### [How to Market to the Self-Educated Homeowner in 2 Easy Steps August 3, 2015 | by Gavin Baker Today’s technology allows us to access important information almost instantly. When your customers realize they have a problem, the first thing they do is conduct an online search to solve it (i.e. how to fix cracking drywall, repair a dripping faucet, choose interior flooring, etc.). The availability of quality information combined with its speed of access has evolved your buyers into a more knowledgeable audience. In Blogging, Advertising, community forums, Digital Marketing, content, customer relations, Home Builders, Houzz, Inbound Marketing, Marketing, profit, Search Engine Optimization, Social Media](https://blog.bakerlabs.co/how-to-market-to-the-self-educated-homeowner-in-2-easy-steps) ### [How to Attract New Patients Without Relying on Advertising August 2, 2015 | by Gavin Baker Billions of dollars are spent on healthcare and pharmaceutical advertising each year. As technology continues to advance, we are seeing an upward trend in digital advertising. In 2014, $1.41 billion was spent on paid digital media, with [$333 million on mobile ads alone](http://www.emarketer.com/Article/US-Healthcare-Pharma-Ad-Spending-Balance-Tips-Toward-Direct-Response/1010873).](https://blog.bakerlabs.co/how-to-attract-new-patients-without-relying-on-advertising) In Advertising, community forums, Digital Marketing, content, cutting losses, Facebook, Inbound Marketing, marketing strategy, patient relationships, profit, Search engine optimization, Surgical Groups ### [How to Choose Between Buying Ads or Creating Captivating Content May 27, 2015 | by Gavin Baker As a homebuilder, you can agree that a good marketing strategy is crucial to the growth of a company. With the constant changes in technology providing so many marketing options, it is often difficult to decide what kind of marketing strategy to utilize when you want to attract more potential customers for new homes or remodeling or build confidence with the ones you have. The first step in deciding what marketing strategy will work best for you is to determine your goals. **What do you want your marketing strategy to accomplish?** In Advertising, Digital Marketing, content-based marketing, customer relations, Home Builders, Inbound Marketing, marketing strategy, quality leads, Social Media, target audience](https://blog.bakerlabs.co/how-to-choose-between-buying-ads-or-creating-captivating-content) ### [Home Builder Advertising: Are Your Ads Working? March 28, 2015 | by Gavin Baker When advertising for your home building business, one of the most important questions you can ask is whether or not your ads are effective. If your ads are not bringing in viable leads, your business is not earning a return on your advertising investment. In order to determine whether or not your ads are working for your business, there are a few questions you can ask. In Advertising, Advertising Age, Digital marketing, Digital Marketing, Google, Home Builders, Online advertising, PageRank, Search engine optimization, Social Media, Social media marketing, United States, Web banner](https://blog.bakerlabs.co/home-builder-advertising-are-your-ads-working) ### [Digital Marketing Isn't the Silver Bullet March 21, 2013 | by Gavin Baker (Photo credit: Chris Devers)](https://blog.bakerlabs.co/digital-marketing-is-part-not-all) In Advertising, Digital marketing, Business, Facebook, Marketing, Marketing and Advertising, Social Media, Social media, Twitter [All posts](https://blog.bakerlabs.co/all) ### Recent Posts ### Topic Cloud - [Digital Marketing (55)](https://blog.bakerlabs.co/topic/digital-marketing-3) - [Inbound Marketing (43)](https://blog.bakerlabs.co/topic/inbound-marketing) - [Social Media (35)](https://blog.bakerlabs.co/topic/social-media) - [Search Engine Optimization (22)](https://blog.bakerlabs.co/topic/search-engine-optimization-2) - [Facebook (20)](https://blog.bakerlabs.co/topic/facebook) - 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