--- title: Baker Labs Digital Marketing for Doctors & Medical Practices - Marketing for Doctors & Medical Practices | Facebook description: Facebook | Baker Labs Digital Marketing for Doctors & Medical Practices - Marketing for Doctors & Medical Practices --- [![cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png](https://blog.bakerlabs.co/hs-fs/hubfs/cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png?width=360&height=76&name=cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png "cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png")](https://bakerlabs.co/) - [Inbound Marketing](https://bakerlabs.co/inbound-marketing-methodology/) - [About](https://bakerlabs.co/about-baker-labs/) - [Resources](https://bakerlabs.co/healthcare-marketing-resources/) - [Testimonials](https://bakerlabs.co/testimonials/) - [Contact](https://bakerlabs.co/contact-us/) - [Blog](https://blog.bakerlabs.co/) ### [5 Social Media Marketing Tactics People Hate May 25, 2016 | by Hannah Thompson Have you ever been on a blind date? If you haven’t, I’m sure you can imagine how awkward one could be, especially if you’re being set up by a friend… or worse: your mom. In Digital Marketing, Facebook, hashtags, Inbound Marketing, Social Media, social media management, Twitter](https://blog.bakerlabs.co/5-social-media-marketing-tactics-people-hate) ### [Spring 2016 Digital Marketing, Social Media, & Website Classes Now Available for Registration! January 25, 2016 | by Gavin Baker Join me this spring as I will be offering eight courses that will help your business stay on the cutting edge of marketing technology. Learn how to build a successful blog, manage your Facebook and Twitter pages more effectively, and write captivating e-mails to attract more clients. Using in-depth marketing tools like Google Analytics, you can discover how to interpret consumer data and create a powerful website with Wordpress. Read on for more information! In Blogging, analytics, Classes, Digital Marketing, Email, LinkedIn, Content marketing, Facebook, Google Analytics, HootSuite, HubSpot, Inbound Marketing, Search Engine Optimization, Social Media, social media management, Twitter, Website, WordPress](https://blog.bakerlabs.co/spring-2016-digital-marketing-social-media-website-classes-now-available-for-registration) ### [Why You Might Not Be Connecting with Home Owners on Facebook: Reach vs Engagement January 5, 2016 | by Gavin Baker “If time is money, then the Facebook.com site represents the most valuable Internet property on the web today.” - [Needham & Co.](http://www.businessinsider.com/how-much-time-people-spend-on-facebook-per-day-2015-7) According to the Facebook’s most recently released [statistics](http://newsroom.fb.com/company-info/), there are approximately 1.55 billion monthly active users on Facebook with the average user spending 20+ minutes a day on the site, which accounts for nearly [20% of their total Internet time](http://www.businessinsider.com/how-much-time-people-spend-on-facebook-per-day-2015-7). If you think that’s a lot, check out the average American. In his presentation of Facebook, Inc.’s quarterly progress, CEO Mark Zuckerburg announced that the average American user spends 40 minutes a day on Facebook. If you do the math, you’ll find that number adds up to **10 days**, 3 hours, 7 minutes, and 20 seconds annually. It’s no wonder Facebook is considered the world’s most popular networking site.](https://blog.bakerlabs.co/why-you-might-not-be-connecting-with-home-owners-on-facebook-reach-vs-engagement) In analytics, Digital Marketing, Facebook, Facebook Boosting, Facebook Engagement, Facebook Insights, Facebook Likes, Facebook Reach, Facebook Shares, Home Builders, Inbound Marketing, Social Media ### [5 Things Doctors Should Know About Inbound Marketing Strategy November 16, 2015 | by Gavin Baker Take a look around and you’ll see that we are in the midst of a technological boom that is sweeping the nation. It’s no surprise that the old marketing methods (like commercials and newspaper advertising) we have grown so accustomed to are being buried by digital marketing techniques. In fact, [statistics](http://bakerlabs.co/how-to-attract-new-patients-without-relying-on-advertising/) show that traditional marketing (also known as *outbound marketing*) is starting to lose its overall effectiveness. Inbound marketing, on the other hand, is growing in popularity among health care professionals because it embraces the new ways in which people seek medical treatment.](https://blog.bakerlabs.co/5-things-doctors-should-know-about-inbound-marketing-strategy) In Advertising, analytics, callrail, Digital Marketing, keyword research, Facebook, Google, HubSpot, Inbound Marketing, Search Engine Optimization, Social Media, Surgical Groups, Website, website design ### [How to Attract New Patients Without Relying on Advertising August 2, 2015 | by Gavin Baker Billions of dollars are spent on healthcare and pharmaceutical advertising each year. As technology continues to advance, we are seeing an upward trend in digital advertising. In 2014, $1.41 billion was spent on paid digital media, with [$333 million on mobile ads alone](http://www.emarketer.com/Article/US-Healthcare-Pharma-Ad-Spending-Balance-Tips-Toward-Direct-Response/1010873).](https://blog.bakerlabs.co/how-to-attract-new-patients-without-relying-on-advertising) In Advertising, community forums, Digital Marketing, content, cutting losses, Facebook, Inbound Marketing, marketing strategy, patient relationships, profit, Search engine optimization, Surgical Groups ### [Inbound Marketing Strategy for Surgical Practices Explained July 13, 2015 | by Gavin Baker Welcome to the world of inbound marketing! Chances are you’ve realized that the traditional methods of marketing aren’t working quite as well as they used to. If you’re wondering why, think about why you don’t recommend radiated water, leeches, or bloodletting (yikes!) as treatment options for your ailing patients. As times change, medicine changes, and people and their preferences change as well. The technological advancements that have been made over the past few years have caused these changes to happen more quickly, making “keeping up with the times” difficult, yet an absolute must for all practices who strive to stay cutting edge. In Digital Marketing, customer relations, email newsletter, Facebook, Inbound Marketing, premium content offer, Social media, Surgical Groups, technology, Twitter](https://blog.bakerlabs.co/inbound-marketing-strategy-for-surgical-practices-explained) ### [Are Your Social Media Efforts Paying Off? July 9, 2015 | by Gavin Baker The average American spends 37 minutes per day on Facebook, Twitter, Pinterest, and other social media sites, making social networking the number one online activity in the United States. With 46% of these web users browsing with the intent to purchase, many businesses are taking advantage of this popular pastime to increase brand awareness, connect with their customers, and reach their target audience better. In fact, eight out of 10 small and medium businesses (SMB) use social media as a tool to grow their companies and 60% say that they’ve acquired new customers through social media activity ([MarketingTechBlog](https://www.marketingtechblog.com/2014-statistics-trends-businesses-social-media/)).](https://blog.bakerlabs.co/are-your-social-media-efforts-paying-off) In Digital Marketing, lead generation, Facebook, Home Builders, Houzz, Inbound Marketing, Search Engine Optimization, Social Media, Twitter, website traffic ### [Inbound Question: How to offer a downloadable eBook/PDF? May 15, 2015 | by Gavin Baker In Academy, Digital Marketing, Email address, BACS, Facebook, Google, HubSpot, Inbound Marketing, MailChimp, Social media, Twitter](https://blog.bakerlabs.co/inbound-question-how-to-offer-a-downloadable-ebook-pdf) ### [Upcoming Social Media & Digital Marketing Classes in Knoxville March Edition February 25, 2015 | by Gavin Baker As I mentioned on the [blog before](http://www.bakerlabs.co/upcoming-social-media-and-digital-marketing-classes-in-knoxville/), digital marketing and social media classes are one of the three ways we help businesses at [Baker Labs](http://bakerlabs.co/) (the other two are Contracting and Coaching). Classes normally have a few students, and in the three hours of class we cover the basics of social media and digital marketing.  Students leave with actionable help on getting started, or taking their next digital steps, and I always learn about an interesting business!](https://blog.bakerlabs.co/upcoming-social-media-digital-marketing-classes-in-knoxville-march-edition) In Classes, Digital Marketing, LinkedIn, Business, Business development, Competitive advantage, Facebook, Google, Marketing, Social media, Social media marketing, Twitter [All posts](https://blog.bakerlabs.co/all) [Next](https://blog.bakerlabs.co/topic/facebook/page/2) ### Recent Posts ### Topic Cloud - [Digital Marketing (55)](https://blog.bakerlabs.co/topic/digital-marketing-3) - [Inbound Marketing (43)](https://blog.bakerlabs.co/topic/inbound-marketing) - [Social Media (35)](https://blog.bakerlabs.co/topic/social-media) - [Search Engine Optimization (22)](https://blog.bakerlabs.co/topic/search-engine-optimization-2) - 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