As I mentioned on the blog before, digital marketing and social media classes are one of the three ways we help businesses at Baker Labs (the other two are Contracting and Coaching). Classes normally have a few students, and in the three hours of class we cover the basics of social media and digital marketing. Students leave with actionable help on getting started, or taking their next digital steps, and I always learn about an interesting business!
Classes cover topics like: Facebook, Twitter, Social media strategy, blogging and email marketing. All of the classes are taught through the University of Tennessee Professional and Non-Credit classes and qualify for the Social Media Certificate. From sushi chefs, to consultants, entrepreneurs and corporate employees, these classes are full of interesting people! Classes are three hours long and are usually from 5-10 students.
March 12, 2015 - Advertising Where Most of the Web Spends Their Time - Google & Facebook
Most people spend many hours each month on Facebook and Google, giving you a vast resource for better understanding and reaching your target audience. Through this essential course you’ll learn how to get these accounts up and running in just a few minutes, and soon you’ll be able to advertise directly to your audience.
Meets: Th : 9:00 AM - Noon
Fee: $139
March 19, 2015 - Getting Started with Inbound & Content Marketing
Smart marketers understand that traditional marketing is becoming less and less effective by the minute. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It’s an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media not renting it. This course is designed to put your business on this path.
Meets: Th : 9:00 AM - Noon
Fee: $139
March 24, 2015 - Blogging
By creating a blog for your business or organization you’ll gain valuable interaction with the blogging community and effectively engage a diverse audience. In this course you’ll learn a simple blogging strategy and receive tips on how to get started.
Meets: Tu : 9:00 AM - Noon
Fee: $139
April 2, 2015 - Facebook/Twitter: Getting Started
Facebook and Twitter are two of the biggest resources for marketing in social media. Throughout this course you’ll explore these indispensable tools and learn fast, easy ways to interest and engage your audience(s) and drive business results.
Meets: Th - 9:00 AM - Noon
Fee: $139
April 7, 2015 - E-Mail Marketing
Do you want to connect with your customers, increase your profits, and build your business? E-mail marketing is one of the best approaches for accomplishing all three, getting the results you and your organization need. This course teaches you important e-mail marketing strategies and gives you tips on how to get started.
Meets: Tu : 9:00 AM - Noon
Fee: $139
April 21, 2015 - The Lies and Truths of Google Analytics
Did you know that you can see what pages people look at on your website, how long they’re there, and where they come from? Through this course you’ll learn the lies and truths of Google Analytics and discover that your website can tell you a lot about your business if you let it.
Meets: Tu : 9:00 AM - Noon
Fee: $139
April 30, 2015 - Blogging
By creating a blog for your business or organization you’ll gain valuable interaction with the blogging community and effectively engage a diverse audience. In this course you’ll learn a simple blogging strategy and receive tips on how to get started.
Meets: Th : 9:00 AM - Noon
Fee: $139
May 7, 2015 - Understanding the Depth & Value of Content Marketing
Most people spend many hours each month on Facebook and Google, giving you a vast resource for better understanding and reaching your target audience. Through this essential course you’ll learn how to get these accounts up and running in just a few minutes, and soon you’ll be able to advertise directly to your audience.
Meets: Th : 9:00 AM - Noon
Fee: $139
May 12, 2015 - Advanced Facebook Management for the Business
Facebook is one of the biggest resources for marketing in social media. In this course you’ll learn how to create and run a successful Facebook page complete with apps, engagement, promotions, and much more. So let’s discover how to make the most of your page.
Meets: Tu : 9:00 AM - Noon
Fee: $139
