August 5, 2016 | by Hannah Thompson
Whether you provide a service that can solve a major problem, sell a product that makes an annoying task less annoying or you have the most incredible customer care anyone could ever experienced, it’s vital to the survival of your company that you be the world’s best at something.
July 21, 2016 | by Samantha Tincher
Imagine with me for a second that your friends want to go to the pool, but you have never gone swimming in your life. Your friends tell you it is easy, enjoyable, and a lot of fun. When you arrive at the pool, immediately they go jump into the deep end of the pool, and this pool’s deep end is ten feet deep. You are not so convinced, right? No. You start at the shallow end. You begin slow. You dip your toe in. Then, you put your feet in. Soon, you are up to your neck in water. You see your friends and the way they are moving their arms and legs, and you begin to copy their motions. You find it’s very easy to float, but you can only go where the flow of the water takes you. Learning to swim is a lot like trying to gain authority for your website. You see your friends blogging.
July 11, 2016 | by Hannah Thompson
Think of a question and type it into Google.
June 30, 2016 | by Hannah Thompson
Remarkable website content is critical to an effective inbound marketing strategy and blogging is one of the best ways to create this content. In fact, companies who blog receive 67% more leads and see 13x greater return than those who do not. (HubSpot). By blogging, you will also:
June 21, 2016 | by Hannah Thompson
Your website is the first place people go to learn more about you, your company, and what you represent. After a few minutes of browsing, they’ll decide whether or not that first impression is enough to keep them there. While the visual appeal of a website is certainly important to attracting new visitors, a website’s main purpose is to engage them and turn potential buyers into customers. You can’t do that without offering them something valuable to consume and that’s where website content comes into play.
June 10, 2016 | by Gavin Baker
We were recently on vacation and got hooked on watching Chopped and after watching hours of episodes a surprising pattern emerged that you can use to improve your inbound marketing.
June 8, 2016 | by Amy Rawe
In the writing world there’s a rule that says, “Show, don’t tell.” In other words, to clearly convey what your business offers and why potential customers would benefit from it, paint a picture with a client scenario using action, conversation, thoughts, and feelings rather than a laundry list of dull, descriptive words.
May 25, 2016 | by Hannah Thompson
Have you ever been on a blind date? If you haven’t, I’m sure you can imagine how awkward one could be, especially if you’re being set up by a friend… or worse: your mom.
April 14, 2016 | by Gavin Baker
The fundamental goal of marketing is to increase business sales by increasing public awareness of a product or service. For many years, marketers have been using a variety of outbound marketing strategies -- e-mail blasts, telemarketing, direct mail, TV, radio, and print advertising just to name a few -- in order to reach their target audience and engage potential buyers. However, these tactics are not as effective as they once were.
