--- title: Baker Labs Digital Marketing for Doctors & Medical Practices - Marketing for Doctors & Medical Practices | Surgical Groups description: Surgical Groups | Baker Labs Digital Marketing for Doctors & Medical Practices - Marketing for Doctors & Medical Practices --- [![cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png](https://blog.bakerlabs.co/hs-fs/hubfs/cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png?width=360&height=76&name=cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png "cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png")](https://bakerlabs.co/) - [Inbound Marketing](https://bakerlabs.co/inbound-marketing-methodology/) - [About](https://bakerlabs.co/about-baker-labs/) - [Resources](https://bakerlabs.co/healthcare-marketing-resources/) - [Testimonials](https://bakerlabs.co/testimonials/) - [Contact](https://bakerlabs.co/contact-us/) - [Blog](https://blog.bakerlabs.co/) ### [5 Things Doctors Should Know About Inbound Marketing Strategy November 16, 2015 | by Gavin Baker Take a look around and you’ll see that we are in the midst of a technological boom that is sweeping the nation. It’s no surprise that the old marketing methods (like commercials and newspaper advertising) we have grown so accustomed to are being buried by digital marketing techniques. In fact, [statistics](http://bakerlabs.co/how-to-attract-new-patients-without-relying-on-advertising/) show that traditional marketing (also known as *outbound marketing*) is starting to lose its overall effectiveness. Inbound marketing, on the other hand, is growing in popularity among health care professionals because it embraces the new ways in which people seek medical treatment.](https://blog.bakerlabs.co/5-things-doctors-should-know-about-inbound-marketing-strategy) In Advertising, analytics, callrail, Digital Marketing, keyword research, Facebook, Google, HubSpot, Inbound Marketing, Search Engine Optimization, Social Media, Surgical Groups, Website, website design ### [How to Attract New Patients Without Relying on Advertising August 2, 2015 | by Gavin Baker Billions of dollars are spent on healthcare and pharmaceutical advertising each year. As technology continues to advance, we are seeing an upward trend in digital advertising. In 2014, $1.41 billion was spent on paid digital media, with [$333 million on mobile ads alone](http://www.emarketer.com/Article/US-Healthcare-Pharma-Ad-Spending-Balance-Tips-Toward-Direct-Response/1010873).](https://blog.bakerlabs.co/how-to-attract-new-patients-without-relying-on-advertising) In Advertising, community forums, Digital Marketing, content, cutting losses, Facebook, Inbound Marketing, marketing strategy, patient relationships, profit, Search engine optimization, Surgical Groups ### [E-Patients, Health Information and Your Surgical Practice July 28, 2015 | by Gavin Baker The Internet has changed our lives, and is changing everything we are touch.  Healthcare is no different, and undoubtedly you've seen a rise of patients in your surgical practice self-diagnosing or quoting treatment ideas from Wikipedia, bloggers, and WebMD.   They are also using social media to accelerate referrals, sharing questions concerns and outcomes with their friends and peers.  The bad news is that isn't a fad and isn't going away, self-educating has become normal for everyone as they think about their own health. In 60 Seconds, Digital strategy, India, Instagram, Internet, LinkedIn, Inbound Marketing, Pharmaceutical industry, SlideShare, Social media marketing, Surgical Groups, YouTube](https://blog.bakerlabs.co/e-patients-health-information-and-your-practice) ### [Inbound Marketing Strategy for Surgical Practices Explained July 13, 2015 | by Gavin Baker Welcome to the world of inbound marketing! Chances are you’ve realized that the traditional methods of marketing aren’t working quite as well as they used to. If you’re wondering why, think about why you don’t recommend radiated water, leeches, or bloodletting (yikes!) as treatment options for your ailing patients. As times change, medicine changes, and people and their preferences change as well. The technological advancements that have been made over the past few years have caused these changes to happen more quickly, making “keeping up with the times” difficult, yet an absolute must for all practices who strive to stay cutting edge. In Digital Marketing, customer relations, email newsletter, Facebook, Inbound Marketing, premium content offer, Social media, Surgical Groups, technology, Twitter](https://blog.bakerlabs.co/inbound-marketing-strategy-for-surgical-practices-explained) [All posts](https://blog.bakerlabs.co/all) ### Recent Posts ### Topic Cloud - [Digital Marketing (55)](https://blog.bakerlabs.co/topic/digital-marketing-3) - [Inbound Marketing (43)](https://blog.bakerlabs.co/topic/inbound-marketing) - [Social Media (35)](https://blog.bakerlabs.co/topic/social-media) - [Search Engine Optimization (22)](https://blog.bakerlabs.co/topic/search-engine-optimization-2) - [Facebook (20)](https://blog.bakerlabs.co/topic/facebook) - [Home Builders (20)](https://blog.bakerlabs.co/topic/home-builders) - [Website (20)](https://blog.bakerlabs.co/topic/website) - [Twitter (14)](https://blog.bakerlabs.co/topic/twitter) - [Blogging (13)](https://blog.bakerlabs.co/topic/blogging) - [Social media (12)](https://blog.bakerlabs.co/topic/social-media-2) - 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