--- title: Baker Labs Digital Marketing for Doctors & Medical Practices - Marketing for Doctors & Medical Practices | Blogging description: Blogging | Baker Labs Digital Marketing for Doctors & Medical Practices - Marketing for Doctors & Medical Practices --- [![cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png](https://blog.bakerlabs.co/hs-fs/hubfs/cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png?width=360&height=76&name=cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png "cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png")](https://bakerlabs.co/) - [Inbound Marketing](https://bakerlabs.co/inbound-marketing-methodology/) - [About](https://bakerlabs.co/about-baker-labs/) - [Resources](https://bakerlabs.co/healthcare-marketing-resources/) - [Testimonials](https://bakerlabs.co/testimonials/) - [Contact](https://bakerlabs.co/contact-us/) - [Blog](https://blog.bakerlabs.co/) ### [A Beginner's Guide to Blogging Effectively June 30, 2016 | by Hannah Thompson Remarkable website content is critical to an effective inbound marketing strategy and blogging is one of the best ways to create this content. In fact, companies who blog receive 67% more leads and see 13x greater return than those who do not. ([HubSpot](http://blog.hubspot.com/marketing/business-blogging-in-2015#sm.00001nyh8h5wmsep3q88acd9abor5)). By blogging, you will also:](https://blog.bakerlabs.co/beginners-guide-blogging-effectively) In Blogging, Digital Marketing, Inbound Marketing, Website ### [How Creative Website Content Will Improve Your Marketing Strategy June 21, 2016 | by Hannah Thompson Your website is the first place people go to learn more about you, your company, and what you represent. After a few minutes of browsing, they’ll decide whether or not that first impression is enough to keep them there. While the visual appeal of a website is certainly important to attracting new visitors, a website’s main purpose is to engage them and turn potential buyers into customers. You can’t do that without offering them something valuable to consume and that’s where website content comes into play. In Blogging, Digital Marketing, Inbound Marketing, Search Engine Optimization, Social Media, Website](https://blog.bakerlabs.co/creative-website-content-will-improve-marketing-strategy) ### [Storytelling Isn’t Just For Kids & Campfires: How Stories Draw In New Clients June 8, 2016 | by Amy Rawe In the writing world there’s a rule that says, “Show, don’t tell.” In other words, to clearly convey what your business offers and why potential customers would benefit from it, paint a picture with a client scenario using action, conversation, thoughts, and feelings rather than a laundry list of dull, descriptive words. In Blogging, clients, Digital Marketing, branding, Content marketing, product, stories](https://blog.bakerlabs.co/storytelling-isnt-just-kids-campfires-stories-draw-new-clients) ### [Throwback Thursday: A Salute to Old Marketing Strategies \[Infographic\] April 14, 2016 | by Gavin Baker The fundamental goal of marketing is to increase business sales by increasing public awareness of a product or service. For many years, marketers have been using a variety of outbound marketing strategies -- e-mail blasts, telemarketing, direct mail, TV, radio, and print advertising just to name a few -- in order to reach their target audience and engage potential buyers. However, these tactics are not as effective as they once were. In Blogging, Digital Marketing, Inbound Marketing, Search Engine Optimization, Social Media](https://blog.bakerlabs.co/throwback-thursday-salute-old-marketing-strategies) ### [3 Digital Ways to Grow Your Personal Brand April 13, 2016 | by Hannah Thompson You are many different things to many different people. Take me, for example. I’m a mother, a daughter, a sister, a niece, and a soon-to-be aunt. I’m also a coach, an artist, a mentor, and  an account coordinator of this inspiring [company](http://bakerlabs.co/). You probably fulfill similar roles as well. But who does the *public* know you as? Or more importantly, who do you *want* the public to know you as? Take a minute to think about it. (Seriously… take a minute.)](https://blog.bakerlabs.co/3-digital-ways-grow-personal-brand) In Blogging, Digital Marketing, personal branding, Social Media, Tumblr, Website, WordPress ### [The Key to Creating Interesting Marketing Content for a Boring Industry February 26, 2016 | by Hannah Thompson Let’s face it. While every industry plays an important (yet sometimes subtle) role in how people live their daily lives, not *every* industry gives the public the same thrills and chills as another. For this reason, [Seth Price](http://sethprice.net/) interviewed [Dan Moyle](https://www.linkedin.com/in/danielmoyle) in his podcast entitled: [Making Inbound Marketing Work for Boring Industries](http://craftofmarketing.com/dan-moyle/).](https://blog.bakerlabs.co/the-key-to-creating-interesting-marketing-content-for-a-boring-industry) In Blogging, analytics, Dan Moyle, Digital Marketing, HubSpot, Inbound Marketing, podcast, Search Engine Optimization, Seth Price, Social Media ### [Spring 2016 Digital Marketing, Social Media, & Website Classes Now Available for Registration! January 25, 2016 | by Gavin Baker Join me this spring as I will be offering eight courses that will help your business stay on the cutting edge of marketing technology. Learn how to build a successful blog, manage your Facebook and Twitter pages more effectively, and write captivating e-mails to attract more clients. Using in-depth marketing tools like Google Analytics, you can discover how to interpret consumer data and create a powerful website with Wordpress. Read on for more information! In Blogging, analytics, Classes, Digital Marketing, Email, LinkedIn, Content marketing, Facebook, Google Analytics, HootSuite, HubSpot, Inbound Marketing, Search Engine Optimization, Social Media, social media management, Twitter, Website, WordPress](https://blog.bakerlabs.co/spring-2016-digital-marketing-social-media-website-classes-now-available-for-registration) ### [3 Important SEO Strategies Most Medical Practices Forget About January 19, 2016 | by Gavin Baker Ranking well in search engine results is one of the most critical ways medical and surgical practices gain organic (free) web exposure. In fact, 60% of clicks go to the top three organic search results and 75% of users never scroll past the first page. A high search engine ranking will increase your website traffic by attracting people who are interested in your services. Once they reach your website, you will provide opportunities for them to connect with you by requesting more information or booking an appointment. (Read more about how to create these opportunities [here](http://bakerlabs.co/inbound-marketing-strategy-for-surgical-practices-explained/).)](https://blog.bakerlabs.co/3-important-seo-strategies-most-medical-practices-forget-about) In Blogging, ALT tags, analytics, Digital Marketing, Content marketing, Inbound Marketing, Medical Practices, new patients, Search Engine Optimization, SEO ranking, Website, website content ### [The Four Cornerstones of Building a Solid Inbound Marketing Foundation November 6, 2015 | by Gavin Baker “Inbound marketing,” a term coined by HubSpot in 2006, describes a modern approach to marketing and sales that focuses on attracting customers with informative content and quality customer-provider interactions. This strategy was created in response to the overall ineffectiveness of old outbound marketing methods, like knocking on doors, cold calling, and buying ads and email lists. In Blogging, analytical reports, Digital Marketing, Email, automation, HubSpot, Inbound Marketing, nurturing emails, Primary Content Offers, Search Engine Optimization, Social Media, Website, work flows](https://blog.bakerlabs.co/the-four-cornerstones-of-building-a-solid-inbound-marketing-foundation) [All posts](https://blog.bakerlabs.co/all) [Next](https://blog.bakerlabs.co/topic/blogging/page/2) ### Recent Posts ### Topic Cloud - [Digital Marketing (55)](https://blog.bakerlabs.co/topic/digital-marketing-3) - [Inbound Marketing (43)](https://blog.bakerlabs.co/topic/inbound-marketing) - [Social Media (35)](https://blog.bakerlabs.co/topic/social-media) - [Search Engine Optimization (22)](https://blog.bakerlabs.co/topic/search-engine-optimization-2) - [Facebook (20)](https://blog.bakerlabs.co/topic/facebook) - [Home Builders (20)](https://blog.bakerlabs.co/topic/home-builders) - [Website (20)](https://blog.bakerlabs.co/topic/website) - [Twitter (14)](https://blog.bakerlabs.co/topic/twitter) - 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