November 16, 2015 | by Gavin Baker
Take a look around and you’ll see that we are in the midst of a technological boom that is sweeping the nation. It’s no surprise that the old marketing methods (like commercials and newspaper advertising) we have grown so accustomed to are being buried by digital marketing techniques. In fact, statistics show that traditional marketing (also known as outbound marketing) is starting to lose its overall effectiveness. Inbound marketing, on the other hand, is growing in popularity among health care professionals because it embraces the new ways in which people seek medical treatment.
July 29, 2015 | by Gavin Baker
We've been using CallRail as a call tracking solution for Baker Labs and our clients after reviewing a few call tracking solutions. We've been super impressed with the software and it's already revealed some interesting stats about inbound leads that we weren't capturing. However the biggest downside is that CallRail didn't have an official integration with HubSpot. As a HubSpot partner, it's crucial for us to bring call tracking into our HubSpot lead reporting. This allows us to have a complete view of what leads we are generating, and where in the buying cycle they are calling. To move call data from CallRail to HubSpot we've been using a Zapier interaction, which was good - but not perfect.
