--- title: Baker Labs Digital Marketing for Doctors & Medical Practices - Marketing for Doctors & Medical Practices | Social Media description: Social Media | Baker Labs Digital Marketing for Doctors & Medical Practices - Marketing for Doctors & Medical Practices --- [![cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png](https://blog.bakerlabs.co/hs-fs/hubfs/cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png?width=360&height=76&name=cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png "cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png")](https://bakerlabs.co/) - [Inbound Marketing](https://bakerlabs.co/inbound-marketing-methodology/) - [About](https://bakerlabs.co/about-baker-labs/) - [Resources](https://bakerlabs.co/healthcare-marketing-resources/) - [Testimonials](https://bakerlabs.co/testimonials/) - [Contact](https://bakerlabs.co/contact-us/) - [Blog](https://blog.bakerlabs.co/) ### [How Creative Website Content Will Improve Your Marketing Strategy June 21, 2016 | by Hannah Thompson Your website is the first place people go to learn more about you, your company, and what you represent. After a few minutes of browsing, they’ll decide whether or not that first impression is enough to keep them there. While the visual appeal of a website is certainly important to attracting new visitors, a website’s main purpose is to engage them and turn potential buyers into customers. You can’t do that without offering them something valuable to consume and that’s where website content comes into play. In Blogging, Digital Marketing, Inbound Marketing, Search Engine Optimization, Social Media, Website](https://blog.bakerlabs.co/creative-website-content-will-improve-marketing-strategy) ### [5 Social Media Marketing Tactics People Hate May 25, 2016 | by Hannah Thompson Have you ever been on a blind date? If you haven’t, I’m sure you can imagine how awkward one could be, especially if you’re being set up by a friend… or worse: your mom. In Digital Marketing, Facebook, hashtags, Inbound Marketing, Social Media, social media management, Twitter](https://blog.bakerlabs.co/5-social-media-marketing-tactics-people-hate) ### [Throwback Thursday: A Salute to Old Marketing Strategies \[Infographic\] April 14, 2016 | by Gavin Baker The fundamental goal of marketing is to increase business sales by increasing public awareness of a product or service. For many years, marketers have been using a variety of outbound marketing strategies -- e-mail blasts, telemarketing, direct mail, TV, radio, and print advertising just to name a few -- in order to reach their target audience and engage potential buyers. However, these tactics are not as effective as they once were. In Blogging, Digital Marketing, Inbound Marketing, Search Engine Optimization, Social Media](https://blog.bakerlabs.co/throwback-thursday-salute-old-marketing-strategies) ### [3 Digital Ways to Grow Your Personal Brand April 13, 2016 | by Hannah Thompson You are many different things to many different people. Take me, for example. I’m a mother, a daughter, a sister, a niece, and a soon-to-be aunt. I’m also a coach, an artist, a mentor, and  an account coordinator of this inspiring [company](http://bakerlabs.co/). You probably fulfill similar roles as well. But who does the *public* know you as? Or more importantly, who do you *want* the public to know you as? Take a minute to think about it. (Seriously… take a minute.)](https://blog.bakerlabs.co/3-digital-ways-grow-personal-brand) In Blogging, Digital Marketing, personal branding, Social Media, Tumblr, Website, WordPress ### [The Key to Creating Interesting Marketing Content for a Boring Industry February 26, 2016 | by Hannah Thompson Let’s face it. While every industry plays an important (yet sometimes subtle) role in how people live their daily lives, not *every* industry gives the public the same thrills and chills as another. For this reason, [Seth Price](http://sethprice.net/) interviewed [Dan Moyle](https://www.linkedin.com/in/danielmoyle) in his podcast entitled: [Making Inbound Marketing Work for Boring Industries](http://craftofmarketing.com/dan-moyle/).](https://blog.bakerlabs.co/the-key-to-creating-interesting-marketing-content-for-a-boring-industry) In Blogging, analytics, Dan Moyle, Digital Marketing, HubSpot, Inbound Marketing, podcast, Search Engine Optimization, Seth Price, Social Media ### [Spring 2016 Digital Marketing, Social Media, & Website Classes Now Available for Registration! January 25, 2016 | by Gavin Baker Join me this spring as I will be offering eight courses that will help your business stay on the cutting edge of marketing technology. Learn how to build a successful blog, manage your Facebook and Twitter pages more effectively, and write captivating e-mails to attract more clients. Using in-depth marketing tools like Google Analytics, you can discover how to interpret consumer data and create a powerful website with Wordpress. Read on for more information! In Blogging, analytics, Classes, Digital Marketing, Email, LinkedIn, Content marketing, Facebook, Google Analytics, HootSuite, HubSpot, Inbound Marketing, Search Engine Optimization, Social Media, social media management, Twitter, Website, WordPress](https://blog.bakerlabs.co/spring-2016-digital-marketing-social-media-website-classes-now-available-for-registration) ### [Why You Might Not Be Connecting with Home Owners on Facebook: Reach vs Engagement January 5, 2016 | by Gavin Baker “If time is money, then the Facebook.com site represents the most valuable Internet property on the web today.” - [Needham & Co.](http://www.businessinsider.com/how-much-time-people-spend-on-facebook-per-day-2015-7) According to the Facebook’s most recently released [statistics](http://newsroom.fb.com/company-info/), there are approximately 1.55 billion monthly active users on Facebook with the average user spending 20+ minutes a day on the site, which accounts for nearly [20% of their total Internet time](http://www.businessinsider.com/how-much-time-people-spend-on-facebook-per-day-2015-7). If you think that’s a lot, check out the average American. In his presentation of Facebook, Inc.’s quarterly progress, CEO Mark Zuckerburg announced that the average American user spends 40 minutes a day on Facebook. If you do the math, you’ll find that number adds up to **10 days**, 3 hours, 7 minutes, and 20 seconds annually. It’s no wonder Facebook is considered the world’s most popular networking site.](https://blog.bakerlabs.co/why-you-might-not-be-connecting-with-home-owners-on-facebook-reach-vs-engagement) In analytics, Digital Marketing, Facebook, Facebook Boosting, Facebook Engagement, Facebook Insights, Facebook Likes, Facebook Reach, Facebook Shares, Home Builders, Inbound Marketing, Social Media ### [5 Things Doctors Should Know About Inbound Marketing Strategy November 16, 2015 | by Gavin Baker Take a look around and you’ll see that we are in the midst of a technological boom that is sweeping the nation. It’s no surprise that the old marketing methods (like commercials and newspaper advertising) we have grown so accustomed to are being buried by digital marketing techniques. In fact, [statistics](http://bakerlabs.co/how-to-attract-new-patients-without-relying-on-advertising/) show that traditional marketing (also known as *outbound marketing*) is starting to lose its overall effectiveness. Inbound marketing, on the other hand, is growing in popularity among health care professionals because it embraces the new ways in which people seek medical treatment.](https://blog.bakerlabs.co/5-things-doctors-should-know-about-inbound-marketing-strategy) In Advertising, analytics, callrail, Digital Marketing, keyword research, Facebook, Google, HubSpot, Inbound Marketing, Search Engine Optimization, Social Media, Surgical Groups, Website, website design ### [The Four Cornerstones of Building a Solid Inbound Marketing Foundation November 6, 2015 | by Gavin Baker “Inbound marketing,” a term coined by HubSpot in 2006, describes a modern approach to marketing and sales that focuses on attracting customers with informative content and quality customer-provider interactions. This strategy was created in response to the overall ineffectiveness of old outbound marketing methods, like knocking on doors, cold calling, and buying ads and email lists. In Blogging, analytical reports, Digital Marketing, Email, automation, HubSpot, Inbound Marketing, nurturing emails, Primary Content Offers, Search Engine Optimization, Social Media, Website, work flows](https://blog.bakerlabs.co/the-four-cornerstones-of-building-a-solid-inbound-marketing-foundation) [All posts](https://blog.bakerlabs.co/all) [Next](https://blog.bakerlabs.co/topic/social-media/page/2) ### Recent Posts ### Topic Cloud - [Digital Marketing (55)](https://blog.bakerlabs.co/topic/digital-marketing-3) - [Inbound Marketing (43)](https://blog.bakerlabs.co/topic/inbound-marketing) - [Social Media (35)](https://blog.bakerlabs.co/topic/social-media) - [Search Engine Optimization (22)](https://blog.bakerlabs.co/topic/search-engine-optimization-2) - [Facebook (20)](https://blog.bakerlabs.co/topic/facebook) - [Home Builders (20)](https://blog.bakerlabs.co/topic/home-builders) - [Website (20)](https://blog.bakerlabs.co/topic/website) - [Twitter (14)](https://blog.bakerlabs.co/topic/twitter) - 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