October 28, 2015 | by Gavin Baker
For the past fourteen years, the Parade of Homes has allowed home builders to showcase their best work and connect with the Greater Knoxville community on a more personal level. The Parade of Homes is a perfect event for those looking to buy a home or for anyone interested in the newest trends in homebuilding and remodeling.
October 22, 2015 | by Hannah Thompson
As of January 2015, 29% of the world’s population (2.08 billion people!) use social media on a regular basis to stay connected with their friends and families and interact with their favorite businesses. While Facebook, Twitter, and LinkedIn are certainly among the most popular social media platforms, there are some unique networks, like Houzz whose goal is to help professionals communicate with their customers easier and vice versa.
October 19, 2015 | by Gavin Baker
If you decided to build a house in the 1850’s, you would sharpen your axe and chop down the sturdiest tree you could find. If you wanted to sell your services or wares, you would pack up your goods and travel door to door, perhaps leaving a notice at the general store for when you would return. While these home building and marketing tactics worked well in the mid-19th century, they aren’t very practical in 2015. We no longer see people building their homes out of rough lumber and pitch and salesmen on horseback are hard to find. However, what you may not realize is that some of their old strategies are still practiced today via outbound marketing.
September 24, 2015 | by Gavin Baker
Today’s technology allows us to access important information almost instantly. When your patients realize they have a problem, the first thing they do is search online to solve it (i.e. treatments for leg pain, weight loss solutions, corrective eye surgery, etc.). The availability of quality information combined with its speed of access has evolved your patients into a more knowledgeable, self-aware audience before they walk through your doors.
August 26, 2015 | by Gavin Baker
Join me this fall as I will be offering five courses that will help your business stay on the cutting edge of marketing technology. Learn how to build an effective blog, manage your Facebook page more successfully, and write captivating e-mails to attract more clients. Using in-depth marketing tools like Google Analytics, you can discover how to interpret consumer data and create a more powerful website. Read on for more information!
August 3, 2015 | by Gavin Baker
Today’s technology allows us to access important information almost instantly. When your customers realize they have a problem, the first thing they do is conduct an online search to solve it (i.e. how to fix cracking drywall, repair a dripping faucet, choose interior flooring, etc.). The availability of quality information combined with its speed of access has evolved your buyers into a more knowledgeable audience.
July 9, 2015 | by Gavin Baker
The average American spends 37 minutes per day on Facebook, Twitter, Pinterest, and other social media sites, making social networking the number one online activity in the United States. With 46% of these web users browsing with the intent to purchase, many businesses are taking advantage of this popular pastime to increase brand awareness, connect with their customers, and reach their target audience better. In fact, eight out of 10 small and medium businesses (SMB) use social media as a tool to grow their companies and 60% say that they’ve acquired new customers through social media activity (MarketingTechBlog).
