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Google Boosts Mobile-Friendly Sites

With almost 70% market share, Google is the top dog in search by quite a margin. While it may not be your search engine of choice, the simple fact that 7 out of 10 searches happen via Google means you need to pay attention to Google when it comes to search engine optimization of your site. As with all search engines, Google switches up their process of establishing rankings from time to time; they don’t always advertise what the changes are, but when they do it pays to take action. One recent change Google actually announced this past March and completed rolling-out in mid-May is a boost to the results page rankings for mobile-friendly pages, which will push these sites higher up the page.

In Google Search, Inbound Marketing, mobile-friendly, mobile friendly site, mobile search, Search engine optimization, Search Engine Optimization, Website

Rice, Egg Rolls, & Why Mobile Responsiveness Matters

Back in August, my two-year-old son and I spent our summer vacation at Myrtle Beach, SC. It had been at least eight years since I had seen the ocean and it was my son’s first time, so we had really been looking forward to the trip. The week we chose to be there could not have been more perfect. The weather was gorgeous and the beach was pretty vacant. After a long day of jumping waves, building sand castles, and searching for seashells, it was time for dinner.

In Digital Marketing, customer satisfaction, Google Search, Inbound Marketing, mobile-friendly, mobile search, online reach, recurring revenue, Search Engine Optimization, search engine ranking, target audience