These days, having a stellar online presence is a necessity.  Gone are the days of "brochure websites", sites that were lacking in information and interactivity.  Even if your new business largely comes from word-of-mouth and other referrals, your prospects will certainly stop by your website to find a phone number, contact email or your address.  You want that initial view to be positive and reinforce their decision to consider doing business with you.  If your website photos are from 2003 and your site is built in Flash, you better believe you are losing new business. Why you might ask?