As I mentioned on the blog before, digital marketing and social media classes are one of the three ways we help businesses at Baker Labs (the other two are Contracting and Coaching). Classes normally have a few students, and in the three hours of class we cover the basics of social media and digital marketing. Students leave with actionable help on getting started, or taking their next digital steps, and I always learn about an interesting business!
Classes cover topics like: Facebook, Twitter, Social media strategy, blogging and email marketing. All of the classes are taught through the University of Tennessee Professional and Non-Credit classes and qualify for the Social Media Certificate. From sushi chefs, to consultants, entrepreneurs and corporate employees, these classes are full of interesting people! Classes are three hours long and are usually from 5-10 students.
September 30, 2014 – Blogging
By creating a blog for your business or organization you'll gain valuable interaction with the blogging community and effectively engage a diverse audience. In this course you'll learn a simple blogging strategy and receive tips on how to get started.
October 7, 2014 – Getting Started with Content Marketing
Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way. Content marketing's purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it. This course is designed to put your business on this path.
October 23, 2014 – Advanced Facebook Management for the Business
October 23, 2014 – Advanced Facebook Management for the BusinessFacebook is one of the biggest resources for marketing in social media. In this course you’ll learn how to create and run a successful Facebook page complete with apps, engagement, promotions, and much more. So let’s discover how to make the most of your page.
November 4, 2014 -The Lies and Truths of Google Analytics
Did you know that you can see what pages people look at on your website, how long they’re there, and where they come from? Through this course you’ll learn the lies and truths of Google Analytics and discover that your website can tell you a lot about your business if you let it.
November 20, 2014 -Email Marketing
Do you want to connect with your customers, increase your profits, and build your business? E-mail marketing is one of the best approaches for accomplishing all three, getting the results you and your organization need. This course will teach you important e-mail marketing strategies and give you tips on how to get started.
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