February 26, 2016 | by Hannah Thompson
Let’s face it. While every industry plays an important (yet sometimes subtle) role in how people live their daily lives, not every industry gives the public the same thrills and chills as another. For this reason, Seth Price interviewed Dan Moyle in his podcast entitled: Making Inbound Marketing Work for Boring Industries.
January 29, 2016 | by Gavin Baker
Business is booming. You’ve built more custom houses and completed more renovations over this past year than the three previous years combined. You’re netting a few million more in revenue and you feel pretty good. As you sit at your well-oiled mahogany desk, you notice a white envelope peaking out from under the newest issue of Professional Remodeler. You pull it out and open it to find a letter from your outsourced marketing team requesting a meeting to review and renew your contract. As you take a sip of your coffee, the wheels in your head begin turning. Business is great, your men are busy, money keeps rolling in, and your clients are happy. Why should you continue marketing? You’re exactly where you want to be.
January 25, 2016 | by Gavin Baker
Join me this spring as I will be offering eight courses that will help your business stay on the cutting edge of marketing technology. Learn how to build a successful blog, manage your Facebook and Twitter pages more effectively, and write captivating e-mails to attract more clients. Using in-depth marketing tools like Google Analytics, you can discover how to interpret consumer data and create a powerful website with Wordpress. Read on for more information!
January 19, 2016 | by Gavin Baker
Ranking well in search engine results is one of the most critical ways medical and surgical practices gain organic (free) web exposure. In fact, 60% of clicks go to the top three organic search results and 75% of users never scroll past the first page. A high search engine ranking will increase your website traffic by attracting people who are interested in your services. Once they reach your website, you will provide opportunities for them to connect with you by requesting more information or booking an appointment. (Read more about how to create these opportunities here.)
January 15, 2016 | by Hannah Thompson
As part of a comprehensive inbound marketing strategy, we build and update websites for many of our clients. During our kickoff website design meeting, “How do I choose a good domain name?” is undoubtedly one of the top questions asked by our clients. Because of this, I decided to write a blog post that lists a few quick and dirty dos and don’ts of how to go about choosing a good domain name.
January 5, 2016 | by Gavin Baker
According to the Facebook’s most recently released statistics, there are approximately 1.55 billion monthly active users on Facebook with the average user spending 20+ minutes a day on the site, which accounts for nearly 20% of their total Internet time. If you think that’s a lot, check out the average American. In his presentation of Facebook, Inc.’s quarterly progress, CEO Mark Zuckerburg announced that the average American user spends 40 minutes a day on Facebook. If you do the math, you’ll find that number adds up to 10 days, 3 hours, 7 minutes, and 20 seconds annually. It’s no wonder Facebook is considered the world’s most popular networking site.
November 30, 2015 | by Hannah Thompson
A Call-to-Action (or CTA) is one of my favorite inbound marketing tools because it blends a variety of persuasive techniques to create a visual that is the crux of lead generation. In essence, it won’t matter how good your offer is if no one downloads it, and no one will download it if your CTA is not effective.
November 16, 2015 | by Gavin Baker
Take a look around and you’ll see that we are in the midst of a technological boom that is sweeping the nation. It’s no surprise that the old marketing methods (like commercials and newspaper advertising) we have grown so accustomed to are being buried by digital marketing techniques. In fact, statistics show that traditional marketing (also known as outbound marketing) is starting to lose its overall effectiveness. Inbound marketing, on the other hand, is growing in popularity among health care professionals because it embraces the new ways in which people seek medical treatment.
November 9, 2015 | by Gavin Baker
In this day and age of ever-changing technology, we are seeing an increase in marketing strategies that are online focused and ROI driven. While some home builders have been able to stay on the cutting edge of digital marketing with their internal team, most contractors do not have the time or resources to train people on critical inbound marketing techniques like search engine optimization (SEO), keyword optimization, social media management, and email automation. Home builders and renovators who are interested in increasing their online visibility and improving lead generation in this way often look to outside agencies for help.
