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Gavin Baker

Gavin Baker

Recent Posts

Better Blogging: Cure Writer's Block With These 5 Tips and 2 Months of FREE Blog Post Titles!

Writer’s block happens to the best of us. For home builders who frequently blog to promote their services and attract potential clients, this frozen state can be very frustrating. We understand your dilemma and we’re here to help. So, take a deep breath, pour a cup of coffee, and read on for five easy ways to cure your writer’s block:

In Blogging, Digital Marketing, Home Builders, Inbound Marketing, marketing strategy, writer's block, writing tips

How to Choose Between Buying Ads or Creating Captivating Content

As a homebuilder, you can agree that a good marketing strategy is crucial to the growth of a company. With the constant changes in technology providing so many marketing options, it is often difficult to decide what kind of marketing strategy to utilize when you want to attract more potential customers for new homes or remodeling or build confidence with the ones you have. The first step in deciding what marketing strategy will work best for you is to determine your goals. What do you want your marketing strategy to accomplish?

In Advertising, Digital Marketing, content-based marketing, customer relations, Home Builders, Inbound Marketing, marketing strategy, quality leads, Social Media, target audience

Inbound Marketing Strategy for Home Builders

Home builders: Welcome to the world of inbound marketing!

In Digital Marketing, converting leads, customer relations, Home Builders, Inbound Marketing, inbound marketing strategy, new clients, Social Media, technology

Inbound Question: How to offer a downloadable eBook/PDF?

In Academy, Digital Marketing, Email address, BACS, Facebook, Google, HubSpot, Inbound Marketing, MailChimp, Social media, Twitter

3 Elements Most Home Builder Websites Are Missing (Including Yours)

According to Forbes, in-person first impressions form during the first seven seconds of meeting. However, in the land of networking, a consumer will establish his opinion of a business in less than two-tenths of a second after opening the company’s website. In light of this research, one can conclude that having a successful website is essential to running a successful business. So before you can blink your eyes, here are three key elements every home builder website must have to make that first look worth remembering:

In Digital Marketing, home builder website, Home Builders, Inbound Marketing, National Association of Home Builders, Website

3 Elements Most Home Builder Websites Are Missing (Including Yours)

According to Forbes, in-person first impressions form during the first seven seconds of meeting. However, in the land of networking, a consumer will establish his opinion of a business in less than two-tenths of a second after opening the company’s website. In light of this research, one can conclude that having a successful website is essential to running a successful business. So before you can blink your eyes, here are three key elements every home builder website must have to make that first look worth remembering:

In Digital Marketing, home builder website, Home Builders, Inbound Marketing, National Association of Home Builders, Website

Home Builder Advertising: Are Your Ads Working?

When advertising for your home building business, one of the most important questions you can ask is whether or not your ads are effective. If your ads are not bringing in viable leads, your business is not earning a return on your advertising investment. In order to determine whether or not your ads are working for your business, there are a few questions you can ask.

In Advertising, Advertising Age, Digital marketing, Digital Marketing, Google, Home Builders, Online advertising, PageRank, Search engine optimization, Social Media, Social media marketing, United States, Web banner

14 Awesome Sources For Free Stock Images

 

In Digital Marketing, Social Media, Stock photography

5 Key Elements of a Successful Home Builder Website

These days, having a stellar online presence is a necessity.  Gone are the days of "brochure websites", sites that were lacking in information and interactivity.  Even if your new business largely comes from word-of-mouth and other referrals, your prospects will certainly stop by your website to find a phone number, contact email or your address.  You want that initial view to be positive and reinforce their decision to consider doing business with you.  If your website photos are from 2003 and your site is built in Flash, you better believe you are losing new business. Why you might ask?

In Digital Marketing, Home Builders, Website