As I mentioned on the blog before, digital marketing and social media classes are one of the three ways we help businesses at Baker Labs (the other two are Contracting and Coaching). Classes normally have a few students, and in the three hours of class we cover the basics of social media and digital marketing. Students leave with actionable help on getting started, or taking their next digital steps, and I always learn about an interesting business!
Classes cover topics like: Facebook, Twitter, Social media strategy, blogging and email marketing. All of the classes are taught through the University of Tennessee Professional and Non-Credit classes and qualify for the Social Media Certificate. From sushi chefs, to consultants, entrepreneurs and corporate employees, these classes are full of interesting people! Classes are three hours long and are usually from 5-10 students.
April 29, 2014 – Blogging
Your business should have a blog, it allows you to showcase your industry knowledge and inform your audience of what’s happening at your company. In this course you’ll learn a simple blogging strategy and tips on how to get started.
May 6, 2014 – Understanding the Depths and Value of Content Marketing
Most people spend many hours each month on Facebook and Google, giving you a vast resource for better understanding and reaching your target audience. Through this essential course you’ll learn how to get these accounts up and running in just a few minutes, and soon you’ll be able to advertise directly to your audience.
May 15, 2014 – Advanced Facebook Management for the Business
May 15, 2014 – Advanced Facebook Management for the BusinessFacebook is one of the biggest resources for marketing in social media. In this course you’ll learn how to create and run a successful Facebook page complete with apps, engagement, promotions, and much more. So let’s discover how to make the most of your page.
May 29, 2014 -The Lies and Truths of Google Analytics
Did you know that you can see what pages people look at on your website, how long they’re there, and where they come from? Through this course you’ll learn the lies and truths of Google Analytics and discover that your website can tell you a lot about your business if you let it.
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