March 19, 2015 | by Gavin Baker
These days, having a stellar online presence is a necessity. Gone are the days of "brochure websites", sites that were lacking in information and interactivity. Even if your new business largely comes from word-of-mouth and other referrals, your prospects will certainly stop by your website to find a phone number, contact email or your address. You want that initial view to be positive and reinforce their decision to consider doing business with you. If your website photos are from 2003 and your site is built in Flash, you better believe you are losing new business. Why you might ask?
February 25, 2015 | by Gavin Baker
As I mentioned on the blog before, digital marketing and social media classes are one of the three ways we help businesses at Baker Labs (the other two are Contracting and Coaching). Classes normally have a few students, and in the three hours of class we cover the basics of social media and digital marketing. Students leave with actionable help on getting started, or taking their next digital steps, and I always learn about an interesting business!
August 15, 2014 | by Gavin Baker
As I mentioned on the blog before, digital marketing and social media classes are one of the three ways we help businesses at Baker Labs (the other two are Contracting and Coaching). Classes normally have a few students, and in the three hours of class we cover the basics of social media and digital marketing. Students leave with actionable help on getting started, or taking their next digital steps, and I always learn about an interesting business!
May 2, 2014 | by Gavin Baker
I’ve always known the length of certain things is important. Our drive to my grandparents’ house each summer, which, by the way, seemed to take forever. I would really have preferred to transport over.
May 2, 2014 | by Gavin Baker
As I mentioned on the blog before, digital marketing and social media classes are one of the three ways we help businesses at Baker Labs (the other two are Contracting and Coaching). Classes normally have a few students, and in the three hours of class we cover the basics of social media and digital marketing. Students leave with actionable help on getting started, or taking their next digital steps, and I always learn about an interesting business!
April 2, 2014 | by Gavin Baker
If your business is going through a down period in terms of sales or just has to abide by a strict budget, chances are you don't want to spend a ton of money on marketing.
July 19, 2013 | by Gavin Baker
Consistency is the key to successful marketing. Being a constant force with a similar message equals success with your clients and your customers. Let me tell you a story about bad messaging.
June 4, 2013 | by Gavin Baker
Your best future customers, are your current customers
I was in a meeting last week when I heard this phrase from Jeremy Floyd, and I love it. It captures exactly what most of us use digital marketing tools for - we want to stay in touch with our customers.
Why? Because customers who’ve already spent money with you, know you, trust you, and most likely would be willing to do it again when the time came around. Unfortunately, their buying cycle doesn’t always match your messaging cycle and they end up purchasing products and services from other companies because you slipped their mind. You weren’t there to remind them that you could handle the work for them again.
This is the worst type of customer churn, because you never know why they dodn’t come back - they just don’t buy again. If you do follow up, you may hear the dreaded, “I just forgot about you” - so hopefully this motivates you to talk to your customers today.
The good news is that you’ve got lots of options to keep your customers close. You could write a handwritten note to each customer who hasn’t bought from you in six months, send them a postcard that says you miss them, or just drop them an email. These authentic measures would without a doubt, help them remember you, but boy would they take some time. Even at just a few minutes per note, you could easily be at hours a month in writing.
Personally, this is why I recommend for all my clients to do an email newsletter, it maintains the customer contact, but won’t take hours of writing, addressing and sending. It’s certainly not as personal as the individual notes, but it could have the exact same outcome in added sales to your business.
What's your favorite method of staying in touch?
