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Using Social Media as a Cost-Effective Means of Marketing

If your business is going through a down period in terms of sales or just has to abide by a strict budget, chances are you don't want to spend a ton of money on marketing.

In Digital Marketing, Internet marketing, Business, Facebook, Marketing, Marketing and Advertising, Social Media, Social media

Three Common Mistakes in Social Media Marketing

(Photo credit: Hub☺)
In Internet marketing, Business, Content marketing, Facebook, Marketing, Marketing and Advertising, Social Media, Social media, Twitter

Upcoming Social Media & Digital Marketing Classes in Knoxville April Edition

As I mentioned on the blog before, digital marketing and social media classes are one of the three ways we help businesses at Baker Labs (the other two are Contracting and Coaching).

In Classes, Digital marketing, knoxville, Business, Email marketing, Facebook, Google Docs, how to blog, how to use facebook, how to use mass email marketing tools, how to use twitter, Social Media, Social media, Twitter, University of Tennessee

Digital Marketing Isn't the Silver Bullet

(Photo credit: Chris Devers)
In Advertising, Digital marketing, Business, Facebook, Marketing, Marketing and Advertising, Social Media, Social media, Twitter

Change is in the Air at Facebook

Last week Facebook announced that they were making changes to the newsfeed.  I sat down with Alexis Zotos (and fellow St. Louis transplant now living in Knoxville, TN) from WATE Channel 6 to discuss what's changing on Facebook, and why it matters to you.  See the video below, but the short version is:

In Facebook, Online Communities, Social Media, Social network

Often Asked: Who Should Handle Social Media in My Company?

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In Advertising and Marketing, Brand, Business, Crisis communication, Customer, Facebook, Social Media, Social media, Twitter

Upcoming Social Media & Digital Marketing Classes in Knoxville

Digital marketing and social media classes are one of the three ways we help businesses at Baker Labs (the other two are Contracting and Coaching). Classes cover the basics of social media and digital marketing, topics like: Facebook, Twitter, Social media strategy, blogging and email marketing and over the last few years I've taught many of the University of Tennessee Professional and Non-Credit classes for the Social Media Certificate.   I've enjoyed getting to meet so many people and so many great stories! From sushi chefs to corporate employees, these classes are full of interesting people! Classes are three hours long and are usually from 5-10 students.

In Classes, Digital marketing, digital marketing classes, Business, Email marketing, Facebook, Google Docs, Social Media, Social media, social media classes, Social media marketing, Twitter

4 Must Have Social Media Accounts For Your Small Business

Social Media Week 2012 SP (Photo credit: Fora do Eixo)
In LinkedIn, Business, Facebook, Pinterest, Small business, Social Media, Social media, Twitter