May 27, 2015 | by Gavin Baker
As a homebuilder, you can agree that a good marketing strategy is crucial to the growth of a company. With the constant changes in technology providing so many marketing options, it is often difficult to decide what kind of marketing strategy to utilize when you want to attract more potential customers for new homes or remodeling or build confidence with the ones you have. The first step in deciding what marketing strategy will work best for you is to determine your goals. What do you want your marketing strategy to accomplish?
May 21, 2015 | by Gavin Baker
Home builders: Welcome to the world of inbound marketing!
May 15, 2015 | by Gavin Baker
May 12, 2015 | by Gavin Baker
According to Forbes, in-person first impressions form during the first seven seconds of meeting. However, in the land of networking, a consumer will establish his opinion of a business in less than two-tenths of a second after opening the company’s website. In light of this research, one can conclude that having a successful website is essential to running a successful business. So before you can blink your eyes, here are three key elements every home builder website must have to make that first look worth remembering:
May 12, 2015 | by Gavin Baker
According to Forbes, in-person first impressions form during the first seven seconds of meeting. However, in the land of networking, a consumer will establish his opinion of a business in less than two-tenths of a second after opening the company’s website. In light of this research, one can conclude that having a successful website is essential to running a successful business. So before you can blink your eyes, here are three key elements every home builder website must have to make that first look worth remembering:
March 28, 2015 | by Gavin Baker
When advertising for your home building business, one of the most important questions you can ask is whether or not your ads are effective. If your ads are not bringing in viable leads, your business is not earning a return on your advertising investment. In order to determine whether or not your ads are working for your business, there are a few questions you can ask.
March 25, 2015 | by Gavin Baker
March 19, 2015 | by Gavin Baker
These days, having a stellar online presence is a necessity. Gone are the days of "brochure websites", sites that were lacking in information and interactivity. Even if your new business largely comes from word-of-mouth and other referrals, your prospects will certainly stop by your website to find a phone number, contact email or your address. You want that initial view to be positive and reinforce their decision to consider doing business with you. If your website photos are from 2003 and your site is built in Flash, you better believe you are losing new business. Why you might ask?
March 19, 2015 | by Gavin Baker
These days, having a stellar online presence is a necessity. Gone are the days of "brochure websites", sites that were lacking in information and interactivity. Even if your new business largely comes from word-of-mouth and other referrals, your prospects will certainly stop by your website to find a phone number, contact email or your address. You want that initial view to be positive and reinforce their decision to consider doing business with you. If your website photos are from 2003 and your site is built in Flash, you better believe you are losing new business. Why you might ask?
