August 3, 2015 | by Gavin Baker
Today’s technology allows us to access important information almost instantly. When your customers realize they have a problem, the first thing they do is conduct an online search to solve it (i.e. how to fix cracking drywall, repair a dripping faucet, choose interior flooring, etc.). The availability of quality information combined with its speed of access has evolved your buyers into a more knowledgeable audience.
July 9, 2015 | by Gavin Baker
The average American spends 37 minutes per day on Facebook, Twitter, Pinterest, and other social media sites, making social networking the number one online activity in the United States. With 46% of these web users browsing with the intent to purchase, many businesses are taking advantage of this popular pastime to increase brand awareness, connect with their customers, and reach their target audience better. In fact, eight out of 10 small and medium businesses (SMB) use social media as a tool to grow their companies and 60% say that they’ve acquired new customers through social media activity (MarketingTechBlog).
June 24, 2015 | by Gavin Baker
Times are changing. According to Patrick Cox, co-editor of Technology Profits Confidential, “There has been more technological improvement in the last 50 years than in the previous 5,000 (The Lightning-Fast Pace of Technological Advancement). The technological advancements (such as smart phones, tablets, and numerous opportunities for unlimited Internet access) that have been made over the past few years have started a revolution in the business world.
March 13, 2015 | by Gavin Baker
Google is continuing their push to better accommodate the growing trend of mobile use, and they are redefining how “mobile-friendliness” affects your site’s search rankings. Starting April 21, according to this post on the Google Webmaster Central Blog, Google search results will start seeing the effects of this latest change. What does this mean for you?
