January 15, 2016 | by Gavin Baker
When it comes to content marketing and search engine optimization (SEO), you have to make sure the content you write is timely. What does it mean to be timely? The dictionary defines "timely" as an meaning done or occurring at a favorable or useful time. These are the things the search engines look for when determining your rankings. Let's look at an example of an both a timely, and untimely blog post for right now.
January 15, 2016 | by Hannah Thompson
As part of a comprehensive inbound marketing strategy, we build and update websites for many of our clients. During our kickoff website design meeting, “How do I choose a good domain name?” is undoubtedly one of the top questions asked by our clients. Because of this, I decided to write a blog post that lists a few quick and dirty dos and don’ts of how to go about choosing a good domain name.
January 5, 2016 | by Gavin Baker
According to the Facebook’s most recently released statistics, there are approximately 1.55 billion monthly active users on Facebook with the average user spending 20+ minutes a day on the site, which accounts for nearly 20% of their total Internet time. If you think that’s a lot, check out the average American. In his presentation of Facebook, Inc.’s quarterly progress, CEO Mark Zuckerburg announced that the average American user spends 40 minutes a day on Facebook. If you do the math, you’ll find that number adds up to 10 days, 3 hours, 7 minutes, and 20 seconds annually. It’s no wonder Facebook is considered the world’s most popular networking site.
November 30, 2015 | by Hannah Thompson
A Call-to-Action (or CTA) is one of my favorite inbound marketing tools because it blends a variety of persuasive techniques to create a visual that is the crux of lead generation. In essence, it won’t matter how good your offer is if no one downloads it, and no one will download it if your CTA is not effective.
November 16, 2015 | by Gavin Baker
Take a look around and you’ll see that we are in the midst of a technological boom that is sweeping the nation. It’s no surprise that the old marketing methods (like commercials and newspaper advertising) we have grown so accustomed to are being buried by digital marketing techniques. In fact, statistics show that traditional marketing (also known as outbound marketing) is starting to lose its overall effectiveness. Inbound marketing, on the other hand, is growing in popularity among health care professionals because it embraces the new ways in which people seek medical treatment.
November 9, 2015 | by Gavin Baker
In this day and age of ever-changing technology, we are seeing an increase in marketing strategies that are online focused and ROI driven. While some home builders have been able to stay on the cutting edge of digital marketing with their internal team, most contractors do not have the time or resources to train people on critical inbound marketing techniques like search engine optimization (SEO), keyword optimization, social media management, and email automation. Home builders and renovators who are interested in increasing their online visibility and improving lead generation in this way often look to outside agencies for help.
November 6, 2015 | by Gavin Baker
“Inbound marketing,” a term coined by HubSpot in 2006, describes a modern approach to marketing and sales that focuses on attracting customers with informative content and quality customer-provider interactions. This strategy was created in response to the overall ineffectiveness of old outbound marketing methods, like knocking on doors, cold calling, and buying ads and email lists.
November 4, 2015 | by Hannah Thompson
“Would you like to save 20% on your purchase today and open up a -------- credit card?”
October 28, 2015 | by Gavin Baker
For the past fourteen years, the Parade of Homes has allowed home builders to showcase their best work and connect with the Greater Knoxville community on a more personal level. The Parade of Homes is a perfect event for those looking to buy a home or for anyone interested in the newest trends in homebuilding and remodeling.
