Imagine with me for a second that your friends want to go to the pool, but you have never gone swimming in your life.  Your friends tell you it is easy, enjoyable, and a lot of fun. When you arrive at the pool, immediately they go jump into the deep end of the pool, and this pool’s deep end is ten feet deep. You are not so convinced, right? No. You start at the shallow end. You begin slow. You dip your toe in. Then, you put your feet in. Soon, you are up to your neck in water. You see your friends and the way they are moving their arms and legs, and you begin to copy their motions. You find it’s very easy to float, but you can only go where the flow of the water takes you. Learning to swim is a lot like trying to gain authority for your website. You see your friends blogging.