August 5, 2016 | by Hannah Thompson
Whether you provide a service that can solve a major problem, sell a product that makes an annoying task less annoying or you have the most incredible customer care anyone could ever experienced, it’s vital to the survival of your company that you be the world’s best at something.
July 11, 2016 | by Hannah Thompson
Think of a question and type it into Google.
June 30, 2016 | by Hannah Thompson
Remarkable website content is critical to an effective inbound marketing strategy and blogging is one of the best ways to create this content. In fact, companies who blog receive 67% more leads and see 13x greater return than those who do not. (HubSpot). By blogging, you will also:
June 21, 2016 | by Hannah Thompson
Your website is the first place people go to learn more about you, your company, and what you represent. After a few minutes of browsing, they’ll decide whether or not that first impression is enough to keep them there. While the visual appeal of a website is certainly important to attracting new visitors, a website’s main purpose is to engage them and turn potential buyers into customers. You can’t do that without offering them something valuable to consume and that’s where website content comes into play.
May 25, 2016 | by Hannah Thompson
Have you ever been on a blind date? If you haven’t, I’m sure you can imagine how awkward one could be, especially if you’re being set up by a friend… or worse: your mom.
April 13, 2016 | by Hannah Thompson
You are many different things to many different people. Take me, for example. I’m a mother, a daughter, a sister, a niece, and a soon-to-be aunt. I’m also a coach, an artist, a mentor, and an account coordinator of this inspiring company. You probably fulfill similar roles as well. But who does the public know you as? Or more importantly, who do you want the public to know you as? Take a minute to think about it. (Seriously… take a minute.)
February 26, 2016 | by Hannah Thompson
Let’s face it. While every industry plays an important (yet sometimes subtle) role in how people live their daily lives, not every industry gives the public the same thrills and chills as another. For this reason, Seth Price interviewed Dan Moyle in his podcast entitled: Making Inbound Marketing Work for Boring Industries.
January 15, 2016 | by Hannah Thompson
As part of a comprehensive inbound marketing strategy, we build and update websites for many of our clients. During our kickoff website design meeting, “How do I choose a good domain name?” is undoubtedly one of the top questions asked by our clients. Because of this, I decided to write a blog post that lists a few quick and dirty dos and don’ts of how to go about choosing a good domain name.
November 30, 2015 | by Hannah Thompson
A Call-to-Action (or CTA) is one of my favorite inbound marketing tools because it blends a variety of persuasive techniques to create a visual that is the crux of lead generation. In essence, it won’t matter how good your offer is if no one downloads it, and no one will download it if your CTA is not effective.
