July 22, 2016 | by Amy Rawe
Let’s be honest. Clients who are in the process of remodeling or building a new home can be difficult. Sometimes they’re overly confident, other times too indecisive. Too demanding, too cautious. And on top of all that, each client typically wants to believe they’re your one and only.
June 8, 2016 | by Amy Rawe
In the writing world there’s a rule that says, “Show, don’t tell.” In other words, to clearly convey what your business offers and why potential customers would benefit from it, paint a picture with a client scenario using action, conversation, thoughts, and feelings rather than a laundry list of dull, descriptive words.
