August 11, 2016 | by Gavin Baker
When writing blog post content or creating content for posting on social media, most of us have a primary type of content we lean towards as our go to type. It’s often the type we are most interested in consuming, but the truth is that to be successful marketers, we need to create content that appeals to our personas as they move through their buyer’s journey, not just the content we personally find interesting. There are four main categories of content that when used, are key to a successful inbound marketing strategy.
August 5, 2016 | by Hannah Thompson
Whether you provide a service that can solve a major problem, sell a product that makes an annoying task less annoying or you have the most incredible customer care anyone could ever experienced, it’s vital to the survival of your company that you be the world’s best at something.
July 22, 2016 | by Amy Rawe
Let’s be honest. Clients who are in the process of remodeling or building a new home can be difficult. Sometimes they’re overly confident, other times too indecisive. Too demanding, too cautious. And on top of all that, each client typically wants to believe they’re your one and only.
July 21, 2016 | by Samantha Tincher
Imagine with me for a second that your friends want to go to the pool, but you have never gone swimming in your life. Your friends tell you it is easy, enjoyable, and a lot of fun. When you arrive at the pool, immediately they go jump into the deep end of the pool, and this pool’s deep end is ten feet deep. You are not so convinced, right? No. You start at the shallow end. You begin slow. You dip your toe in. Then, you put your feet in. Soon, you are up to your neck in water. You see your friends and the way they are moving their arms and legs, and you begin to copy their motions. You find it’s very easy to float, but you can only go where the flow of the water takes you. Learning to swim is a lot like trying to gain authority for your website. You see your friends blogging.
July 12, 2016 | by Matthew Everett
With almost 70% market share, Google is the top dog in search by quite a margin. While it may not be your search engine of choice, the simple fact that 7 out of 10 searches happen via Google means you need to pay attention to Google when it comes to search engine optimization of your site. As with all search engines, Google switches up their process of establishing rankings from time to time; they don’t always advertise what the changes are, but when they do it pays to take action. One recent change Google actually announced this past March and completed rolling-out in mid-May is a boost to the results page rankings for mobile-friendly pages, which will push these sites higher up the page.
July 11, 2016 | by Hannah Thompson
Think of a question and type it into Google.
June 30, 2016 | by Hannah Thompson
Remarkable website content is critical to an effective inbound marketing strategy and blogging is one of the best ways to create this content. In fact, companies who blog receive 67% more leads and see 13x greater return than those who do not. (HubSpot). By blogging, you will also:
June 21, 2016 | by Hannah Thompson
Your website is the first place people go to learn more about you, your company, and what you represent. After a few minutes of browsing, they’ll decide whether or not that first impression is enough to keep them there. While the visual appeal of a website is certainly important to attracting new visitors, a website’s main purpose is to engage them and turn potential buyers into customers. You can’t do that without offering them something valuable to consume and that’s where website content comes into play.
June 10, 2016 | by Gavin Baker
We were recently on vacation and got hooked on watching Chopped and after watching hours of episodes a surprising pattern emerged that you can use to improve your inbound marketing.
