--- title: Baker Labs Digital Marketing for Doctors & Medical Practices - Marketing for Doctors & Medical Practices | Social media description: Social media | Baker Labs Digital Marketing for Doctors & Medical Practices - Marketing for Doctors & Medical Practices --- [![cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png](https://blog.bakerlabs.co/hs-fs/hubfs/cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png?width=360&height=76&name=cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png "cropped-Baker-Labs-Inbound-and-Digital-Marketing-Knoxville-Tennessee.png")](https://bakerlabs.co/) - [Inbound Marketing](https://bakerlabs.co/inbound-marketing-methodology/) - [About](https://bakerlabs.co/about-baker-labs/) - [Resources](https://bakerlabs.co/healthcare-marketing-resources/) - [Testimonials](https://bakerlabs.co/testimonials/) - [Contact](https://bakerlabs.co/contact-us/) - [Blog](https://blog.bakerlabs.co/) ### [Inbound Marketing Strategy for Surgical Practices Explained July 13, 2015 | by Gavin Baker Welcome to the world of inbound marketing! Chances are you’ve realized that the traditional methods of marketing aren’t working quite as well as they used to. If you’re wondering why, think about why you don’t recommend radiated water, leeches, or bloodletting (yikes!) as treatment options for your ailing patients. As times change, medicine changes, and people and their preferences change as well. The technological advancements that have been made over the past few years have caused these changes to happen more quickly, making “keeping up with the times” difficult, yet an absolute must for all practices who strive to stay cutting edge. In Digital Marketing, customer relations, email newsletter, Facebook, Inbound Marketing, premium content offer, Social media, Surgical Groups, technology, Twitter](https://blog.bakerlabs.co/inbound-marketing-strategy-for-surgical-practices-explained) ### [Inbound Question: How to offer a downloadable eBook/PDF? May 15, 2015 | by Gavin Baker In Academy, Digital Marketing, Email address, BACS, Facebook, Google, HubSpot, Inbound Marketing, MailChimp, Social media, Twitter](https://blog.bakerlabs.co/inbound-question-how-to-offer-a-downloadable-ebook-pdf) ### [Upcoming Social Media & Digital Marketing Classes in Knoxville March Edition February 25, 2015 | by Gavin Baker As I mentioned on the [blog before](http://www.bakerlabs.co/upcoming-social-media-and-digital-marketing-classes-in-knoxville/), digital marketing and social media classes are one of the three ways we help businesses at [Baker Labs](http://bakerlabs.co/) (the other two are Contracting and Coaching). Classes normally have a few students, and in the three hours of class we cover the basics of social media and digital marketing.  Students leave with actionable help on getting started, or taking their next digital steps, and I always learn about an interesting business!](https://blog.bakerlabs.co/upcoming-social-media-digital-marketing-classes-in-knoxville-march-edition) In Classes, Digital Marketing, LinkedIn, Business, Business development, Competitive advantage, Facebook, Google, Marketing, Social media, Social media marketing, Twitter ### [Upcoming Social Media & Digital Marketing Classes in Knoxville August Edition August 15, 2014 | by Gavin Baker As I mentioned on the [blog before](http://www.bakerlabs.co/upcoming-social-media-and-digital-marketing-classes-in-knoxville/), digital marketing and social media classes are one of the three ways we help businesses at [Baker Labs](http://bakerlabs.co/) (the other two are Contracting and Coaching). Classes normally have a few students, and in the three hours of class we cover the basics of social media and digital marketing.  Students leave with actionable help on getting started, or taking their next digital steps, and I always learn about an interesting business!](https://blog.bakerlabs.co/638) In Classes, Digital Marketing, Blog, Content marketing, Facebook, Google Analytics, Marketing, Social Media, Social media, Twitter ### [Using Social Media as a Cost-Effective Means of Marketing April 2, 2014 | by Gavin Baker If your business is going through a down period in terms of sales or just has to abide by a strict budget, chances are you don't want to spend a ton of money on marketing.](https://blog.bakerlabs.co/using-social-media-as-a-cost-effective-means-of-marketing) In Digital Marketing, Internet marketing, Business, Facebook, Marketing, Marketing and Advertising, Social Media, Social media ### [Future Customers & Communication June 4, 2013 | by Gavin Baker > Your best future customers, are your current customers (Photo credit: Sean MacEntee) I was in a meeting last week when I heard this phrase from [Jeremy Floyd](http://jeremyfloyd.com), and I love it. It captures exactly what most of us use digital marketing tools for - we want to stay in touch with our customers. Why? Because customers who’ve already spent money with you, know you, trust you, and most likely would be willing to do it again when the time came around. Unfortunately, their buying cycle doesn’t always match your messaging cycle and they end up purchasing products and services from other companies because you slipped their mind. You weren’t there to remind them that you could handle the work for them again. This is the worst type of customer churn, because you never know why they dodn’t come back - they just don’t buy again. If you do follow up, you may hear the dreaded, “I just forgot about you” - so hopefully this motivates you to talk to your customers today. The good news is that you’ve got lots of options to keep your customers close. You could write a handwritten note to each customer who hasn’t bought from you in six months, send them a postcard that says you miss them, or just drop them an email. These authentic measures would without a doubt, help them remember you, but boy would they take some time. Even at just a few minutes per note, you could easily be at hours a month in writing. Personally, this is why I recommend for all my clients to do an email newsletter, it maintains the customer contact, but won’t take hours of writing, addressing and sending. It’s certainly not as personal as the individual notes, but it could have the exact same outcome in added sales to your business. What's your favorite method of staying in touch?](https://blog.bakerlabs.co/future-customers-communication) In Digital marketing, Digital Marketing, Business, Customer, Customer Management, Customer service, Future, Marketing, Social media ### [Three Common Mistakes in Social Media Marketing April 4, 2013 | by Gavin Baker (Photo credit: Hub☺)](https://blog.bakerlabs.co/three-common-mistakes-in-social-media-marketing) In Internet marketing, Business, Content marketing, Facebook, Marketing, Marketing and Advertising, Social Media, Social media, Twitter ### [Upcoming Social Media & Digital Marketing Classes in Knoxville April Edition March 27, 2013 | by Gavin Baker As I mentioned on the [blog before](http://www.bakerlabs.co/upcoming-social-media-and-digital-marketing-classes-in-knoxville/), digital marketing and social media classes are one of the three ways we help businesses at [Baker Labs](http://bakerlabs.co) (the other two are Contracting and Coaching).](https://blog.bakerlabs.co/upcoming-social-media-digital-marketing-classes-in-knoxville-april-edition) In Classes, Digital marketing, knoxville, Business, Email marketing, Facebook, Google Docs, how to blog, how to use facebook, how to use mass email marketing tools, how to use twitter, Social Media, Social media, Twitter, University of Tennessee ### [Digital Marketing Isn't the Silver Bullet March 21, 2013 | by Gavin Baker (Photo credit: Chris Devers)](https://blog.bakerlabs.co/digital-marketing-is-part-not-all) In Advertising, Digital marketing, Business, Facebook, Marketing, Marketing and Advertising, Social Media, Social media, Twitter [All posts](https://blog.bakerlabs.co/all) [Next](https://blog.bakerlabs.co/topic/social-media-2/page/2) ### Recent Posts ### Topic Cloud - 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